Barton vs Strapcode:Which is more popular?
In October 2026, Barton and Strapcode were level in searches among watch strap brands worldwide, with an estimated 9.7K versus 9.9K branded searches, at 7.4% and 7.6% of the total. When we asked ChatGPT and Google AI Overviews about watch strap brands, Barton appeared in four of the five answers and Strapcode in one. Barton was mentioned before Strapcode in every answer that named either.
Who do people search for more?
Strapcode and Barton are searched for about as often as each other.
Who does AI mention more?
Barton, mentioned in 4 of 5 answers, Strapcode in 1
Who does AI recommend more?
Barton, named ahead of Strapcode in 3 of 3 answers
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Top watch strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barton was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Strapcode was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barton was listed before Strapcode in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Delugs1st- Hirsch2nd
- Barton3rd
Molequin4th
Jean Rousseau5th
Artem6th
Crown & Buckle7th
Strapcode8th
Uncle Straps–
WatchGecko–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch strap brands
5 answers
Asked ChatGPT
“Where's the best place to buy watch straps?”
Asked ChatGPT
“What are the best watch strap brands?”
Asked ChatGPT
“Which brand makes the best leather watch straps?”
Searched Google, AI Overview
“watch straps”
Searched Google, AI Overview
“leather watch strap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Barton or Strapcode more popular in search?
This chart shows how often people search Google for Barton and Strapcode by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Strapcode, Barton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Delugs | Uncle Straps | WatchGecko | Strapcode | Barton | Jean Rousseau | Hirsch | Crown & Buckle | Artem | Bulang & Sons | Nomad | Crafter Blue | Molequin | Cheapest NATO Straps |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 8.8% | 10.8% | 7.2% | 7.3% | 6.7% | 6.4% | 5.3% | 5.9% | 3.9% | 5.9% | 3.2% | 3.1% | 1.2% |
| Dec 2025 | 21.4% | 9.5% | 9.5% | 7.8% | 9.3% | 6% | 6.3% | 5.7% | 6.4% | 4.3% | 6.4% | 2.8% | 3.4% | 1.3% |
| Jan 2026 | 20.2% | 11% | 9% | 9% | 8.8% | 5.7% | 7.3% | 5.4% | 7.4% | 4% | 4.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 21% | 9.4% | 11.5% | 7.7% | 12.9% | 6.1% | 7% | 4.6% | 5.1% | 4.2% | 4.2% | 2.8% | 2.4% | 1.2% |
| Mar 2026 | 20.6% | 11.3% | 9.2% | 7.5% | 9% | 7.2% | 7.5% | 5.6% | 6.2% | 5% | 4.1% | 3.3% | 2.4% | 1.2% |
| Apr 2026 | 23.6% | 10.5% | 8.6% | 8.6% | 9.8% | 6.7% | 6.4% | 5.2% | 5.8% | 4.7% | 3.8% | 3.1% | 2.2% | 0.93% |
| May 2026 | 30.5% | 9.1% | 9.1% | 7.5% | 7.3% | 6% | 6% | 5.4% | 6.1% | 4.1% | 3.3% | 2.7% | 1.9% | 0.99% |
| Jun 2026 | 26.3% | 9.6% | 9.6% | 7.9% | 9.1% | 5.1% | 6.4% | 5.7% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 1% |
| Jul 2026 | 26.5% | 9.7% | 9.7% | 7.9% | 9% | 5.4% | 6.4% | 4.8% | 5.3% | 4.3% | 3.5% | 4.3% | 2.1% | 1% |
| Aug 2026 | 25.5% | 11.4% | 9.3% | 7.6% | 8.8% | 6.1% | 6.2% | 5.7% | 6.2% | 4.2% | 3.4% | 2.8% | 2% | 0.82% |
| Sep 2026 | 23.9% | 10.7% | 8.7% | 7.2% | 8.3% | 8.3% | 5.8% | 5.2% | 5.9% | 4.8% | 5.9% | 2.6% | 1.9% | 0.94% |
| Oct 2026 | 25.4% | 11.4% | 9.3% | 7.6% | 7.4% | 7.2% | 6.1% | 5.5% | 5.1% | 5.1% | 4.1% | 2.8% | 2% | 1% |
How has branded search for Barton and Strapcode changed worldwide over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Strapcode took it in January 2026, Barton took it in February 2026, Strapcode took it in May 2026, Barton took it in June 2026, Strapcode took it in October 2026.
- Across the 12 months ending October 2026, Barton’s share of searches among watch strap brands worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches moved from 10K to 9.7K.
- Across the 12 months ending October 2026, Strapcode’s share of searches among watch strap brands worldwide moved from 7.2% to 7.6%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for watch strap brands worldwide in October 2026?
2 changes
In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.
In October 2026, Strapcode rose from 6th to 4th among watch strap brands worldwide.
How are Barton’s and Strapcode’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Barton’s and Strapcode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among watch strap brands
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