Brandwave

Barton vs Uncle Straps:Which is more popular?

In October 2026, Uncle Straps had more branded searches than Barton among watch strap brands worldwide. Uncle Straps had about 14,800 branded searches, while Barton had 9,700. Uncle Straps made up 11.4% of all watch strap brand searches we track, and Barton accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Barton appeared in four of the five answers and Uncle Straps in none.

Among watch strap brands worldwide in October 2026

Who do people search for more?

Uncle Straps, about 53% more searches than Barton

Uncle Straps 14.8K searchesBarton 9.7K searches

Who does AI mention more?

Barton, mentioned in 4 of 5 answers, Uncle Straps in 0

Barton in 4 of 5Uncle Straps in 0 of 5

Who does AI recommend more?

Barton, the only one of the two named

Barton first in 3Uncle Straps never named

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Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barton was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Uncle Straps did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. Uncle Straps–
  10. WatchGecko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Barton or Uncle Straps more popular in search?

This chart shows how often people search Google for Barton and Uncle Straps by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Barton and Uncle Straps among watch strap brands worldwide, by month

Share of searches by month for Uncle Straps, Barton. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

How has branded search for Barton and Uncle Straps changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Barton took it in February 2026, Uncle Straps took it in March 2026.
  • Across the 12 months ending October 2026, Barton’s share of searches among watch strap brands worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches moved from 10K to 9.7K.
  • Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide moved from 8.8% to 11.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for watch strap brands worldwide in October 2026?

2 changes

  1. In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.

  2. In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.

How are Barton’s and Uncle Straps’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Barton’s and Uncle Straps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barton

2 branded search terms

  • barton straps
  • barton watch bands

Uncle Straps

1 branded search term

  • uncle straps

How the Brand Demand Index is measured

Other head-to-heads among watch strap brands

Creator with pink hair and a pink jacket

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