Brandwave

Uncle Straps vs WatchGecko:Which is more popular?

In October 2026, Uncle Straps had more branded searches than WatchGecko among watch strap brands worldwide. Uncle Straps had about 14,800 branded searches, while WatchGecko had 12,100. Uncle Straps made up 11.4% of all watch strap brand searches we track, and WatchGecko accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about watch strap brands, neither Uncle Straps nor WatchGecko appeared in any of the five answers.

Among watch strap brands worldwide in October 2026

Who do people search for more?

Uncle Straps, about 22% more searches than WatchGecko

Uncle Straps 14.8K searchesWatchGecko 12.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Uncle Straps in 0 of 5WatchGecko in 0 of 5

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Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Uncle Straps nor WatchGecko showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. Uncle Straps–
  10. WatchGecko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Uncle Straps or WatchGecko more popular in search?

This chart shows how often people search Google for Uncle Straps and WatchGecko by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Uncle Straps and WatchGecko among watch strap brands worldwide, by month

Share of searches by month for Uncle Straps, WatchGecko. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

How has branded search for Uncle Straps and WatchGecko changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Uncle Straps took it in January 2026, WatchGecko took it in February 2026, Uncle Straps took it in March 2026.
  • Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide moved from 8.8% to 11.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending October 2026, WatchGecko’s share of searches among watch strap brands worldwide moved from 10.8% to 9.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for watch strap brands worldwide in October 2026?

2 changes

  1. In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.

  2. In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%.

How are Uncle Straps’ and WatchGecko’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Uncle Straps’ and WatchGecko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Uncle Straps

1 branded search term

  • uncle straps

WatchGecko

1 branded search term

  • watchgecko

How the Brand Demand Index is measured

Other head-to-heads among watch strap brands

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