Brandwave

Bosch vs GE Appliances:Which is more popular?

In September 2026, GE Appliances had more branded searches than Bosch among upright freezer brands worldwide. GE Appliances had about 27,100 branded searches, while Bosch had 4,480. GE Appliances made up 1.9% of all upright freezer brand searches we track, and Bosch accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, GE Appliances appeared in four of the five answers and Bosch in none.

Among upright freezer brands worldwide in September 2026

Who do people search for more?

GE Appliances, about 6 searches for every 1 for Bosch

GE Appliances 27.1K searchesBosch 4.5K searches

Who does AI mention more?

GE Appliances, mentioned in 4 of 5 answers, Bosch in 0

GE Appliances in 4 of 5Bosch in 0 of 5

Who does AI recommend more?

GE Appliances, the only one of the two named

GE Appliances first in 4Bosch never named

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances1st
  3. Hisense–
  4. Haier–
  5. LG–
  6. Bosch–
  7. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about upright freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or GE Appliances more popular in search?

This chart shows how often people search Google for Bosch and GE Appliances by name. Each line represents a brand's share of searches for all seven upright freezer brands we track, month by month, from English-language searches worldwide.

Bosch and GE Appliances among upright freezer brands worldwide, by month

Share of searches by month for GE Appliances, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierFrigidaireGE AppliancesLGBoschBeko
Oct 202550.3%27.5%18.4%2%1.4%0.33%0.06%
Nov 202554.8%24.6%16.5%2.2%1.5%0.31%0.07%
Dec 202548.7%32.6%14.6%2.4%1.3%0.34%0.06%
Jan 202650.1%27.4%18.3%2.5%1.4%0.35%0.06%
Feb 202649.9%27.3%18.2%2.5%1.6%0.4%0.07%
Mar 202645.1%30.1%20.2%2.7%1.5%0.36%0.07%
Apr 202643.5%35.6%15.9%3.2%1.4%0.34%0.06%
May 202647.6%31.8%17.4%1.6%1.3%0.31%0.06%
Jun 202652.6%28.9%15.8%1.2%1.2%0.24%0.05%
Jul 202650.7%27.7%18.5%1.4%1.4%0.28%0.08%
Aug 202648.2%26.3%21.5%1.9%1.6%0.33%0.09%
Sep 202648.3%26.4%21.6%1.9%1.3%0.32%0.07%

How has the Bosch and GE Appliances comparison changed over the last 12 months?

3 findings
  • GE Appliances was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among upright freezer brands worldwide moved from 0.33% to 0.32%, and its estimated monthly branded searches moved from 5.4K to 4.5K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among upright freezer brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for upright freezer brands worldwide in September 2026?

2 changes

  1. GE Appliances’ share of searches among upright freezer brands worldwide has gained ground for 3 months in a row, from 1.2% to 1.9% in September 2026.

  2. Estimated monthly branded searches for Bosch worldwide fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch upright freezer
  • bosch washer

GE Appliances

1 branded search term

  • ge microwave

How the Brand Demand Index is measured

Other head-to-heads among upright freezer brands

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