Husky vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Husky among tool storage brands worldwide. Makita had about 1 million branded searches, while Husky had 12,100. Makita made up 25.7% of all tool storage brand searches we track, and Husky accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about tool storage brands, Husky appeared in three of the five answers and Makita in none.
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Top tool storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Husky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool storage brands
5 answers
Asked ChatGPT
“Which tool storage brand should I buy?”
Asked ChatGPT
“What are the best tool storage brands?”
Asked ChatGPT
“What's the best tool storage brand for garage organisation?”
Searched Google, AI Overview
“tool storage for garage”
Searched Google, AI Overview
“modular tool storage”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Husky or Makita more popular in search?
This chart shows how often people search Google for Husky and Makita by name. Each line represents a brand's share of searches for all seven tool storage brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Husky. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Snap-on | ToughBuilt | Stanley | Husky |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 29.7% | 14.2% | 6.4% | 1.6% | 0.41% | 0.38% |
| Nov 2025 | 45% | 28.7% | 16.5% | 7.4% | 1.5% | 0.46% | 0.45% |
| Dec 2025 | 47.9% | 25.3% | 17.6% | 6.4% | 1.6% | 0.66% | 0.47% |
| Jan 2026 | 46.8% | 25.1% | 17.2% | 7.7% | 1.9% | 0.76% | 0.46% |
| Feb 2026 | 47.2% | 24.8% | 17.4% | 7.8% | 1.9% | 0.55% | 0.38% |
| Mar 2026 | 44.9% | 28.4% | 16.5% | 7.4% | 1.8% | 0.53% | 0.44% |
| Apr 2026 | 47% | 25.2% | 17.3% | 7.7% | 1.9% | 0.54% | 0.38% |
| May 2026 | 46.7% | 25.3% | 17.2% | 7.7% | 1.9% | 0.85% | 0.38% |
| Jun 2026 | 47.7% | 25.9% | 17.5% | 6.4% | 1.6% | 0.56% | 0.39% |
| Jul 2026 | 51.7% | 23% | 15.5% | 7% | 1.7% | 0.66% | 0.42% |
| Aug 2026 | 46.8% | 25.4% | 17.2% | 7.7% | 1.9% | 0.6% | 0.38% |
| Sep 2026 | 46.7% | 25.7% | 17.2% | 7.7% | 1.9% | 0.55% | 0.31% |
How has the Husky and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Husky in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husky’s share of searches among tool storage brands worldwide moved from 0.38% to 0.31%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Makita’s share of searches among tool storage brands worldwide moved from 29.7% to 25.7%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for tool storage brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Husky’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tool storage brands
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