Makita vs Snap-on:Which is more popular?
In September 2026, Makita had more branded searches than Snap-on among tool storage brands worldwide. Makita had about 1 million branded searches, while Snap-on had 301,000. Makita made up 25.7% of all tool storage brand searches we track, and Snap-on accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about tool storage brands, Snap-on appeared in two of the five answers and Makita in none.
Who do people search for more?
Makita, about 3 searches for every 1 for Snap-on
Who does AI mention more?
Snap-on, mentioned in 2 of 5 answers, Makita in 0
Who does AI recommend more?
Snap-on, the only one of the two named
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Top tool storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Husky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool storage brands
5 answers
Asked ChatGPT
“Which tool storage brand should I buy?”
Asked ChatGPT
“What are the best tool storage brands?”
Asked ChatGPT
“What's the best tool storage brand for garage organisation?”
Searched Google, AI Overview
“tool storage for garage”
Searched Google, AI Overview
“modular tool storage”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Makita or Snap-on more popular in search?
This chart shows how often people search Google for Makita and Snap-on by name. Each line represents a brand's share of searches for all seven tool storage brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Snap-on | ToughBuilt | Stanley | Husky |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 29.7% | 14.2% | 6.4% | 1.6% | 0.41% | 0.38% |
| Nov 2025 | 45% | 28.7% | 16.5% | 7.4% | 1.5% | 0.46% | 0.45% |
| Dec 2025 | 47.9% | 25.3% | 17.6% | 6.4% | 1.6% | 0.66% | 0.47% |
| Jan 2026 | 46.8% | 25.1% | 17.2% | 7.7% | 1.9% | 0.76% | 0.46% |
| Feb 2026 | 47.2% | 24.8% | 17.4% | 7.8% | 1.9% | 0.55% | 0.38% |
| Mar 2026 | 44.9% | 28.4% | 16.5% | 7.4% | 1.8% | 0.53% | 0.44% |
| Apr 2026 | 47% | 25.2% | 17.3% | 7.7% | 1.9% | 0.54% | 0.38% |
| May 2026 | 46.7% | 25.3% | 17.2% | 7.7% | 1.9% | 0.85% | 0.38% |
| Jun 2026 | 47.7% | 25.9% | 17.5% | 6.4% | 1.6% | 0.56% | 0.39% |
| Jul 2026 | 51.7% | 23% | 15.5% | 7% | 1.7% | 0.66% | 0.42% |
| Aug 2026 | 46.8% | 25.4% | 17.2% | 7.7% | 1.9% | 0.6% | 0.38% |
| Sep 2026 | 46.7% | 25.7% | 17.2% | 7.7% | 1.9% | 0.55% | 0.31% |
How has the Makita and Snap-on comparison changed over the last 12 months?
3 findings
- Makita was ahead of Snap-on in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among tool storage brands worldwide moved from 29.7% to 25.7%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Snap-on’s share of searches among tool storage brands worldwide moved from 6.4% to 7.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for tool storage brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Makita’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tool storage brands
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