Brandwave

Klein Tools vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Klein Tools among tool bag brands worldwide. Makita had about 1 million branded searches, while Klein Tools had 165,000. Makita made up 23.6% of all tool bag brand searches we track, and Klein Tools accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about tool bag brands, Klein Tools appeared in three of the five answers and Makita in none.

Among tool bag brands worldwide in September 2026

Who do people search for more?

Makita, about 6 searches for every 1 for Klein Tools

Makita 1M searchesKlein Tools 165K searches

Who does AI mention more?

Klein Tools, mentioned in 3 of 5 answers, Makita in 0

Klein Tools in 3 of 5Makita in 0 of 5

Who does AI recommend more?

Klein Tools, the only one of the two named

Klein Tools first in 3Makita never named

Follow Klein Tools vs Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tool bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klein Tools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veto Pro Pac1st
  2. Klein Tools2nd
  3. Milwaukee3rd
  4. ToughBuilt4th
  5. Carhartt5th
  6. Husky6th
  7. Makita–
  8. DeWalt–
  9. Craftsman–
  10. Kobalt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Veto Pro Pac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about tool bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Klein Tools or Makita more popular in search?

This chart shows how often people search Google for Klein Tools and Makita by name. Each line represents a brand's share of searches for all 11 tool bag brands we track, month by month, from English-language searches worldwide.

Klein Tools and Makita among tool bag brands worldwide, by month

Share of searches by month for Makita, Klein Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanKlein ToolsKobaltVeto Pro PacToughBuiltCarharttHuskyBosch
Oct 202545%28.2%13.5%4.9%2.7%1.8%1.5%1.5%0.36%0.36%0.01%
Nov 202543.1%27.6%15.8%4.7%2.6%2.1%1.7%1.4%0.43%0.43%0.01%
Dec 202544.6%23.6%16.4%6%3.3%2.2%1.5%1.5%0.54%0.44%0.01%
Jan 202643.4%23.3%16%7.1%3.2%2.1%2.1%1.8%0.53%0.43%0.01%
Feb 202643.2%22.7%15.9%8.7%3.2%1.7%2.1%1.7%0.43%0.35%0.01%
Mar 202640.1%25.4%14.8%9.9%3%2%2.4%1.6%0.4%0.4%0.02%
Apr 202642.8%23%15.7%8.6%3.2%2.1%2.1%1.7%0.35%0.35%0.01%
May 202642.7%23.2%15.7%8.6%3.1%2.1%2.1%1.7%0.42%0.35%0.01%
Jun 202643%23.3%15.8%8.6%3.2%1.7%2.1%1.4%0.43%0.35%0.01%
Jul 202646.3%20.5%13.9%9.3%3.4%1.9%2.3%1.5%0.46%0.37%0.01%
Aug 202642.3%23%15.6%8.5%3.8%2.1%2.1%1.7%0.51%0.34%0.01%
Sep 202643%23.6%15.8%7.1%3.9%2.1%2.1%1.7%0.42%0.28%0.01%

How has the Klein Tools and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Klein Tools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among tool bag brands worldwide moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Makita’s share of searches among tool bag brands worldwide moved from 28.2% to 23.6%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for tool bag brands worldwide in September 2026?

2 changes

  1. In September 2026, Makita gained share of searches among tool bag brands worldwide, from 23% to 23.6%.

  2. Klein Tools’ share of searches among tool bag brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Klein Tools’ and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klein Tools

1 branded search term

  • klein tools

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among tool bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free