Malco vs Wiss:Which is more popular?

Name: Malco vs Wiss: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Wiss had more branded searches than Malco among tin snips brands worldwide. Wiss had about 6,500 branded searches, while Malco had 4,900. Wiss made up 0.46% of all tin snips brand searches we track, and Malco accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about tin snips brands, both Malco and Wiss appeared in all four answers. Malco and Wiss were each mentioned first in two of the four answers.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Wiss, about 33% more searches than Malco

Wiss 6.5K searchesMalco 4.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Malco in 4 of 4Wiss in 4 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Malco first in 2Wiss first in 2

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Malco and Wiss showed up in all four answers. Malco and Wiss were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Wiss	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Malco	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Midwest Tool	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Knipex	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Craftsman	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Fiskars	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Bahco	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Bessey	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Asked ChatGPT
“Which tin snips brand should I buy?”
1. 1Midwest Tool
2. 2Malco
3. 3Wiss
Asked ChatGPT
“What are the best tin snips brands?”
1. 1Midwest Tool
2. 2Malco
3. 3Wiss
4. 4Knipex
Asked ChatGPT
“What's the best tin snips brand for sheet metal work?”
1. 1Midwest Tool
2. 2Wiss
3. 3Malco
4. 4Knipex
Searched Google, AI Overview
“best tin snips”
1. 1Craftsman
2. 2Wiss
3. 3Malco
Searched Google, AI Overview
“aviation snips”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Malco or Wiss more popular in search?

This chart shows how often people search Google for Malco and Wiss by name. Each line represents a brand's share of searches for all nine tin snips brands we track, month by month, from English-language searches worldwide.

Malco and Wiss among tin snips brands worldwide, by month

Month	DeWalt	Craftsman	Knipex	Fiskars	Bahco	Bessey	Wiss	Malco	Midwest Tool
Oct 2025	49.8%	18.2%	14.9%	11.7%	3.7%	0.89%	0.44%	0.36%	0.1%
Nov 2025	53.8%	16.1%	13.1%	12.2%	3.2%	0.79%	0.39%	0.27%	0.08%
Dec 2025	52.6%	19.3%	12.9%	10.6%	3.2%	0.77%	0.42%	0.29%	0.06%
Jan 2026	48.1%	21.5%	14.4%	11.4%	2.9%	0.87%	0.41%	0.28%	0.09%
Feb 2026	46.1%	25.2%	13.8%	10.4%	2.8%	0.83%	0.41%	0.37%	0.09%
Mar 2026	42.1%	28.1%	12.6%	11.9%	3.8%	0.76%	0.46%	0.34%	0.08%
Apr 2026	44.4%	24.3%	13.3%	13.7%	2.7%	0.8%	0.4%	0.36%	0.09%
May 2026	45.2%	24.7%	11.1%	14.5%	2.7%	0.67%	0.6%	0.36%	0.09%
Jun 2026	46.9%	25.6%	11.5%	11.7%	2.3%	0.69%	0.86%	0.38%	0.07%
Jul 2026	41.8%	28%	12.5%	13.7%	2.5%	0.62%	0.46%	0.37%	0.1%
Aug 2026	45.4%	24.8%	13.5%	12.6%	2.2%	0.55%	0.44%	0.33%	0.09%
Sep 2026	47.9%	21.4%	14.3%	11.9%	2.9%	0.7%	0.46%	0.35%	0.07%

How has the Malco and Wiss comparison changed over the last 12 months?

3 findings

Wiss was ahead of Malco in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Malco’s share of searches among tin snips brands worldwide moved from 0.36% to 0.35%, and its estimated monthly branded searches held steady at 4.9K.
Across the 12 months ending September 2026, Wiss’ share of searches among tin snips brands worldwide moved from 0.44% to 0.46%, and its estimated monthly branded searches moved from 6K to 6.5K.

How did search popularity change for tin snips brands worldwide in September 2026?

0 changes

Neither Malco nor Wiss moved beyond provider rounding among tin snips brands in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Malco’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.