Malco vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Malco among tin snips brands worldwide. Milwaukee had about 4,540 branded searches, while Malco had 2,020. Milwaukee made up 17.5% of all tin snips brand searches we track, and Malco accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Malco appeared in all four answers and Milwaukee in none.
Who do people search for more?
Milwaukee, about 2 searches for every 1 for Malco
Who does AI mention more?
Malco, mentioned in every answer we collected
Who does AI recommend more?
Malco, the only one of the two named
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Top tin snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Malco appeared in all four answers. Milwaukee did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tin snips brands
4 answers
Asked ChatGPT
“Which tin snips brand should I buy?”
Asked ChatGPT
“What are the best tin snips brands?”
Asked ChatGPT
“What's the best tin snips brand for sheet metal work?”
Searched Google, AI Overview
“best tin snips”
Searched Google, AI Overview
“aviation snips”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Malco or Milwaukee more popular in search?
This chart shows how often people search Google for Malco and Milwaukee by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Malco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midwest Snips | Milwaukee | Wiss | Knipex | Malco | DeWalt | Klein Tools | Fiskars | Bessey | Craftsman | Irwin | Lenox | Bahco |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 15.1% | 15.5% | 9.1% | 7.8% | 5% | 5.7% | 3.4% | 2.4% | 3% | 2.5% | 2.4% | 1.1% |
| Nov 2025 | 26.6% | 15% | 16.5% | 9.2% | 7.9% | 5.5% | 4.4% | 3.6% | 2.4% | 3.2% | 2.4% | 2.4% | 0.85% |
| Dec 2025 | 24.5% | 16.7% | 17.8% | 8.8% | 7.6% | 4.2% | 5.5% | 4.5% | 2.2% | 3% | 2.2% | 2.2% | 0.77% |
| Jan 2026 | 25.7% | 14.3% | 15.3% | 9.2% | 8.5% | 5.1% | 5.5% | 4.5% | 2.8% | 2.9% | 2.9% | 2.3% | 1% |
| Feb 2026 | 24.5% | 16.6% | 17.3% | 8.7% | 9.2% | 4.7% | 4.8% | 3% | 2.2% | 2.9% | 2.8% | 2.2% | 1.2% |
| Mar 2026 | 25.8% | 14.5% | 18% | 9% | 10.5% | 4.4% | 4.3% | 2.8% | 2.3% | 2.9% | 2.9% | 1.9% | 0.82% |
| Apr 2026 | 24.2% | 17.3% | 16.9% | 8.4% | 9% | 4.7% | 4.9% | 3.3% | 2.6% | 3.2% | 2.7% | 2.1% | 0.63% |
| May 2026 | 20.6% | 17.3% | 25.7% | 7.2% | 6.8% | 4.9% | 4.2% | 2.8% | 2.3% | 2.5% | 2.8% | 2.3% | 0.65% |
| Jun 2026 | 16.7% | 20.8% | 31.2% | 6% | 5.2% | 4.8% | 3.7% | 2.7% | 2.2% | 2.3% | 1.9% | 1.8% | 0.65% |
| Jul 2026 | 22.1% | 18.4% | 15.4% | 9.2% | 9.4% | 5.8% | 4.8% | 3.4% | 3.6% | 2.7% | 2.5% | 2% | 0.7% |
| Aug 2026 | 24.6% | 16.9% | 14% | 8.4% | 8.1% | 6.2% | 4.9% | 3.5% | 4.8% | 3% | 2.2% | 2.7% | 0.63% |
| Sep 2026 | 25.4% | 17.5% | 14.5% | 10.7% | 7.8% | 4.8% | 4.3% | 3.5% | 3.4% | 2.5% | 2.3% | 2.3% | 1% |
Milwaukee sells other things too, so only its searches that name this product count here, like “milwaukee snips”.
How has the Malco and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Malco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Malco’s share of searches among tin snips brands worldwide held steady at 7.8%, and its estimated monthly branded searches moved from 1.9K to 2K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tin snips brands worldwide moved from 15.1% to 17.5%, and its estimated monthly branded searches moved from 3.7K to 4.5K.
How did search popularity change for tin snips brands worldwide in September 2026?
1 change
In September 2026, Milwaukee gained share of searches among tin snips brands worldwide, from 16.9% to 17.5%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Malco’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tin snips brands
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