Brandwave

Testo vs TOPDON:Which is more popular?

In September 2026, Testo had more branded searches than TOPDON among thermal camera brands worldwide. Testo had about 135,000 branded searches, while TOPDON had 60,500. Testo made up 41% of all thermal camera brand searches we track, and TOPDON accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about thermal camera brands, TOPDON appeared in four of the five answers and Testo in one. TOPDON was mentioned before Testo in three out of four answers.

Among thermal camera brands worldwide in September 2026

Who do people search for more?

Testo, about 2 searches for every 1 for TOPDON

Testo 135K searchesTOPDON 60.5K searches

Who does AI mention more?

TOPDON, mentioned in 4 of 5 answers, Testo in 1

TOPDON in 4 of 5Testo in 1 of 5

Who does AI recommend more?

TOPDON, named ahead of Testo in 3 of 4 answers

TOPDON first in 3Testo first in 1

Follow Testo vs TOPDON and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top thermal camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TOPDON was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Testo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TOPDON was listed before Testo in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FLIR1st
  2. HIKMICRO2nd
  3. TOPDON3rd
  4. Fluke4th
  5. Testo5th
  6. Seek Thermal6th
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FLIR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HIKMICRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TOPDON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fluke3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seek Thermal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Testo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thermal camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Testo or TOPDON more popular in search?

This chart shows how often people search Google for Testo and TOPDON by name. Each line represents a brand's share of searches for all seven thermal camera brands we track, month by month, from English-language searches worldwide.

Testo and TOPDON among thermal camera brands worldwide, by month

Share of searches by month for Testo, TOPDON. The figures are in the table below the chart.

View monthly share of searches table
MonthTestoHIKMICROTOPDONFLIRSeek ThermalFlukeBosch
Oct 202538.3%21%17.2%17.2%2.9%1.9%1.5%
Nov 202538.5%21.1%17.2%17.2%2.9%1.5%1.5%
Dec 202537.9%20.8%17%17%3.1%2.8%1.5%
Jan 202636.6%20%20%16.4%4%1.5%1.5%
Feb 202639.3%17.6%17.6%17.6%3.8%2.4%1.5%
Mar 202639.4%17.7%17.7%17.7%3.2%2.9%1.5%
Apr 202642.3%15.5%18.9%15.5%3.1%3.1%1.6%
May 202642.9%15.7%19.2%15.7%2.3%2.6%1.6%
Jun 202644.2%16.2%16.2%16.2%2.4%3.2%1.5%
Jul 202644.6%16.4%16.4%16.4%2.6%2.2%1.5%
Aug 202641.5%18.6%18.6%15.2%2.2%2.5%1.3%
Sep 202641%22.5%18.4%12.3%2.4%2%1.4%

How has the Testo and TOPDON comparison changed over the last 12 months?

3 findings
  • Testo was ahead of TOPDON in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Testo’s share of searches among thermal camera brands worldwide moved from 38.3% to 41%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, TOPDON’s share of searches among thermal camera brands worldwide moved from 17.2% to 18.4%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for thermal camera brands worldwide in September 2026?

0 changes

Neither Testo nor TOPDON moved beyond provider rounding among thermal camera brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Testo’s and TOPDON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Testo

1 branded search term

  • testo

TOPDON

1 branded search term

  • topdon

How the Brand Demand Index is measured

Other head-to-heads among thermal camera brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.