FLIR vs HIKMICRO:Which is more popular?
In September 2026, HIKMICRO had more branded searches than FLIR among thermal camera brands worldwide. HIKMICRO had about 74,000 branded searches, while FLIR had 40,500. HIKMICRO made up 22.5% of all thermal camera brand searches we track, and FLIR accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about thermal camera brands, FLIR appeared in all five answers and HIKMICRO in four. FLIR was mentioned before HIKMICRO in every answer.
Who do people search for more?
HIKMICRO, about 83% more searches than FLIR
Who does AI mention more?
FLIR, mentioned in every answer we collected
Who does AI recommend more?
FLIR, named ahead of HIKMICRO in every answer
Follow FLIR vs HIKMICRO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top thermal camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FLIR appeared in all five answers. HIKMICRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FLIR was listed before HIKMICRO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FLIR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HIKMICRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TOPDON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fluke3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seek Thermal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Testo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thermal camera brands
5 answers
Asked ChatGPT
“Which thermal camera brand should I buy?”
Asked ChatGPT
“What are the best thermal camera brands?”
Asked ChatGPT
“What's the best thermal camera brand for home inspections?”
Searched Google, AI Overview
“best thermal camera”
Searched Google, AI Overview
“thermal imaging camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is FLIR or HIKMICRO more popular in search?
This chart shows how often people search Google for FLIR and HIKMICRO by name. Each line represents a brand's share of searches for all seven thermal camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HIKMICRO, FLIR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Testo | HIKMICRO | TOPDON | FLIR | Seek Thermal | Fluke | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 21% | 17.2% | 17.2% | 2.9% | 1.9% | 1.5% |
| Nov 2025 | 38.5% | 21.1% | 17.2% | 17.2% | 2.9% | 1.5% | 1.5% |
| Dec 2025 | 37.9% | 20.8% | 17% | 17% | 3.1% | 2.8% | 1.5% |
| Jan 2026 | 36.6% | 20% | 20% | 16.4% | 4% | 1.5% | 1.5% |
| Feb 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 3.8% | 2.4% | 1.5% |
| Mar 2026 | 39.4% | 17.7% | 17.7% | 17.7% | 3.2% | 2.9% | 1.5% |
| Apr 2026 | 42.3% | 15.5% | 18.9% | 15.5% | 3.1% | 3.1% | 1.6% |
| May 2026 | 42.9% | 15.7% | 19.2% | 15.7% | 2.3% | 2.6% | 1.6% |
| Jun 2026 | 44.2% | 16.2% | 16.2% | 16.2% | 2.4% | 3.2% | 1.5% |
| Jul 2026 | 44.6% | 16.4% | 16.4% | 16.4% | 2.6% | 2.2% | 1.5% |
| Aug 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 2.2% | 2.5% | 1.3% |
| Sep 2026 | 41% | 22.5% | 18.4% | 12.3% | 2.4% | 2% | 1.4% |
How has the FLIR and HIKMICRO comparison changed over the last 12 months?
3 findings
- HIKMICRO was ahead of FLIR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FLIR’s share of searches among thermal camera brands worldwide moved from 17.2% to 12.3%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, HIKMICRO’s share of searches among thermal camera brands worldwide moved from 21% to 22.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for thermal camera brands worldwide in September 2026?
2 changes
In September 2026, HIKMICRO gained share of searches among thermal camera brands worldwide, from 18.6% to 22.5%.
In September 2026, FLIR lost share of searches among thermal camera brands worldwide, from 15.2% to 12.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FLIR’s and HIKMICRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among thermal camera brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.