Brandwave

HIKMICRO vs Seek Thermal:Which is more popular?

In September 2026, HIKMICRO had more branded searches than Seek Thermal among thermal camera brands worldwide. HIKMICRO had about 74,000 branded searches, while Seek Thermal had 8,000. HIKMICRO made up 22.5% of all thermal camera brand searches we track, and Seek Thermal accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about thermal camera brands, HIKMICRO appeared in four of the five answers and Seek Thermal in two. HIKMICRO was mentioned before Seek Thermal in every answer.

Among thermal camera brands worldwide in September 2026

Who do people search for more?

HIKMICRO, about 9 searches for every 1 for Seek Thermal

HIKMICRO 74K searchesSeek Thermal 8K searches

Who does AI mention more?

HIKMICRO, mentioned in 4 of 5 answers, Seek Thermal in 2

HIKMICRO in 4 of 5Seek Thermal in 2 of 5

Who does AI recommend more?

HIKMICRO, named ahead of Seek Thermal in every answer

HIKMICRO first in 4Seek Thermal never first

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Top thermal camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HIKMICRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Seek Thermal was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HIKMICRO was listed before Seek Thermal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FLIR1st
  2. HIKMICRO2nd
  3. TOPDON3rd
  4. Fluke4th
  5. Testo5th
  6. Seek Thermal6th
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FLIR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HIKMICRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TOPDON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fluke3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seek Thermal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Testo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thermal camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HIKMICRO or Seek Thermal more popular in search?

This chart shows how often people search Google for HIKMICRO and Seek Thermal by name. Each line represents a brand's share of searches for all seven thermal camera brands we track, month by month, from English-language searches worldwide.

HIKMICRO and Seek Thermal among thermal camera brands worldwide, by month

Share of searches by month for HIKMICRO, Seek Thermal. The figures are in the table below the chart.

View monthly share of searches table
MonthTestoHIKMICROTOPDONFLIRSeek ThermalFlukeBosch
Oct 202538.3%21%17.2%17.2%2.9%1.9%1.5%
Nov 202538.5%21.1%17.2%17.2%2.9%1.5%1.5%
Dec 202537.9%20.8%17%17%3.1%2.8%1.5%
Jan 202636.6%20%20%16.4%4%1.5%1.5%
Feb 202639.3%17.6%17.6%17.6%3.8%2.4%1.5%
Mar 202639.4%17.7%17.7%17.7%3.2%2.9%1.5%
Apr 202642.3%15.5%18.9%15.5%3.1%3.1%1.6%
May 202642.9%15.7%19.2%15.7%2.3%2.6%1.6%
Jun 202644.2%16.2%16.2%16.2%2.4%3.2%1.5%
Jul 202644.6%16.4%16.4%16.4%2.6%2.2%1.5%
Aug 202641.5%18.6%18.6%15.2%2.2%2.5%1.3%
Sep 202641%22.5%18.4%12.3%2.4%2%1.4%

How has the HIKMICRO and Seek Thermal comparison changed over the last 12 months?

3 findings

How did search popularity change for thermal camera brands worldwide in September 2026?

2 changes
  1. In September 2026, HIKMICRO gained share of searches among thermal camera brands worldwide, from 18.6% to 22.5%.

  2. In September 2026, Seek Thermal rose from 6th to 5th among thermal camera brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HIKMICRO’s and Seek Thermal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HIKMICRO

1 branded search term

  • hik micro

Seek Thermal

2 branded search terms

  • seek thermal
  • seek thermal camera

How the Brand Demand Index is measured

Other head-to-heads among thermal camera brands

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