Brandwave

Daiwa vs KastKing:Which is more popular?

In September 2026, Daiwa had more branded searches than KastKing among tackle bag brands worldwide. Daiwa had about 135,000 branded searches, while KastKing had 60,500. Daiwa made up 15% of all tackle bag brand searches we track, and KastKing accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, KastKing appeared in all five answers and Daiwa in two. KastKing was mentioned before Daiwa in every answer.

Among tackle bag brands worldwide in September 2026

Who do people search for more?

Daiwa, about 2 searches for every 1 for KastKing

Daiwa 135K searchesKastKing 60.5K searches

Who does AI mention more?

KastKing, mentioned in every answer we collected

KastKing in 5 of 5Daiwa in 2 of 5

Who does AI recommend more?

KastKing, named ahead of Daiwa in every answer

KastKing first in 5Daiwa never first

Follow Daiwa vs KastKing and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tackle bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KastKing appeared in all five answers. Daiwa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KastKing was listed before Daiwa in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plano1st
  2. KastKing2nd
  3. Wild River3rd
  4. Evolution Fishing3rd
  5. Daiwa5th
  6. Shimano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tackle bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Daiwa or KastKing more popular in search?

This chart shows how often people search Google for Daiwa and KastKing by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.

Daiwa and KastKing among tackle bag brands worldwide, by month

Share of searches by month for Daiwa, KastKing. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoPlanoDaiwaKastKingWild RiverEvolution Fishing
Oct 202541.9%34.3%15.4%5.6%2.5%0.22%
Nov 202537.1%37.1%16.6%6.1%2.7%0.3%
Dec 202539.8%32.5%17.8%6.5%2.9%0.38%
Jan 202640.2%32.9%18%5.4%3%0.48%
Feb 202640%32.7%17.9%6.6%2.4%0.48%
Mar 202640.4%33.1%14.8%8.1%3%0.59%
Apr 202645.1%30.1%13.5%7.4%3.3%0.54%
May 202643.1%28.8%15.8%7.1%4.7%0.52%
Jun 202637.2%30.4%13.6%9.1%9.1%0.44%
Jul 202638.2%25.6%14%7.7%14%0.46%
Aug 202637.8%30.9%13.9%7.6%9.3%0.45%
Sep 202640.8%33.4%15%6.7%3.7%0.4%

How has the Daiwa and KastKing comparison changed over the last 12 months?

3 findings
  • Daiwa was ahead of KastKing in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Daiwa’s share of searches among tackle bag brands worldwide moved from 15.4% to 15%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, KastKing’s share of searches among tackle bag brands worldwide moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for tackle bag brands worldwide in September 2026?

2 changes
  1. In September 2026, Daiwa gained share of searches among tackle bag brands worldwide, from 13.9% to 15%.

  2. In September 2026, KastKing lost share of searches among tackle bag brands worldwide, from 7.6% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Daiwa’s and KastKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daiwa

1 branded search term

  • daiwa

KastKing

1 branded search term

  • kastking

How the Brand Demand Index is measured

Other head-to-heads among tackle bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.