Clorox vs Method:Which is more popular?
In September 2026, Clorox had more branded searches than Method among surface cleaner brands worldwide. Clorox had about 201,000 branded searches, while Method had 6,600. Clorox made up 18.9% of all surface cleaner brand searches we track, and Method accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about surface cleaner brands, Clorox and Method each appeared in three of the five answers. Method was mentioned before Clorox in two out of three answers.
Who do people search for more?
Clorox, about 30 searches for every 1 for Method
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Method, named ahead of Clorox in 2 of 3 answers
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Top surface cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clorox was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Method was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Method was listed before Clorox in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lysol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mr Clean4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Clorox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Domestos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mr Muscle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surface cleaner brands
5 answers
Asked ChatGPT
“Which surface cleaner brand should I buy?”
Asked ChatGPT
“What are the best surface cleaner brands?”
Asked ChatGPT
“What's the best surface cleaner brand for kitchen and bathroom cleaning?”
Searched Google, AI Overview
“all purpose cleaner”
Searched Google, AI Overview
“bathroom cleaner spray”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clorox or Method more popular in search?
This chart shows how often people search Google for Clorox and Method by name. Each line represents a brand's share of searches for all eight surface cleaner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clorox, Method. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Dettol | Clorox | Lysol | Domestos | Mr Muscle | Ajax | Method |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 21% | 14.1% | 11.5% | 7.7% | 5.2% | 1.5% | 0.56% |
| Nov 2025 | 30.2% | 24.7% | 16.5% | 11% | 9.1% | 6.1% | 1.8% | 0.66% |
| Dec 2025 | 31.3% | 25.6% | 14.1% | 14.1% | 7.7% | 5.2% | 1.5% | 0.56% |
| Jan 2026 | 29.4% | 24.1% | 16.1% | 13.2% | 8.8% | 5.9% | 1.8% | 0.65% |
| Feb 2026 | 32.7% | 21.8% | 14.7% | 14.7% | 8% | 5.4% | 2% | 0.72% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 12.4% | 8.3% | 5.6% | 1.7% | 0.61% |
| Apr 2026 | 30.5% | 24.9% | 16.7% | 11.1% | 9.2% | 5% | 1.8% | 0.67% |
| May 2026 | 29.8% | 24.3% | 16.3% | 13.3% | 8.9% | 4.9% | 1.8% | 0.65% |
| Jun 2026 | 26.2% | 26.2% | 17.6% | 11.7% | 9.6% | 5.3% | 2.9% | 0.57% |
| Jul 2026 | 25.6% | 25.6% | 17.2% | 14.1% | 9.4% | 5.2% | 2.3% | 0.69% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 16.6% | 9.1% | 5% | 2.7% | 0.66% |
| Sep 2026 | 28.3% | 23.1% | 18.9% | 12.7% | 8.5% | 5.7% | 2.1% | 0.62% |
How has the Clorox and Method comparison changed over the last 12 months?
3 findings
- Clorox was ahead of Method in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clorox’s share of searches among surface cleaner brands worldwide moved from 14.1% to 18.9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Method’s share of searches among surface cleaner brands worldwide moved from 0.56% to 0.62%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for surface cleaner brands worldwide in September 2026?
1 change
In September 2026, Clorox gained share of searches among surface cleaner brands worldwide, from 16.6% to 18.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clorox’s and Method’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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