Brandwave

Clorox vs Lysol:Which is more popular?

In September 2026, Clorox had more branded searches than Lysol among surface cleaner brands worldwide. Clorox had about 201,000 branded searches, while Lysol had 135,000. Clorox made up 18.9% of all surface cleaner brand searches we track, and Lysol accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about surface cleaner brands, Lysol appeared in all five answers and Clorox in three. Lysol was mentioned before Clorox in every answer.

Among surface cleaner brands worldwide in September 2026

Who do people search for more?

Clorox, about 49% more searches than Lysol

Clorox 201K searchesLysol 135K searches

Who does AI mention more?

Lysol, mentioned in every answer we collected

Lysol in 5 of 5Clorox in 3 of 5

Who does AI recommend more?

Lysol, named ahead of Clorox in every answer

Lysol first in 3Clorox never first

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Top surface cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lysol appeared in all five answers. Clorox was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lysol was listed before Clorox in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lysol1st
  2. Mr Clean2nd
  3. Method3rd
  4. Clorox4th
  5. Dettol–
  6. Domestos–
  7. Mr Muscle–
  8. Ajax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lysol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clorox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domestos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Muscle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surface cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clorox or Lysol more popular in search?

This chart shows how often people search Google for Clorox and Lysol by name. Each line represents a brand's share of searches for all eight surface cleaner brands we track, month by month, from English-language searches worldwide.

Clorox and Lysol among surface cleaner brands worldwide, by month

Share of searches by month for Clorox, Lysol. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanDettolCloroxLysolDomestosMr MuscleAjaxMethod
Oct 202538.4%21%14.1%11.5%7.7%5.2%1.5%0.56%
Nov 202530.2%24.7%16.5%11%9.1%6.1%1.8%0.66%
Dec 202531.3%25.6%14.1%14.1%7.7%5.2%1.5%0.56%
Jan 202629.4%24.1%16.1%13.2%8.8%5.9%1.8%0.65%
Feb 202632.7%21.8%14.7%14.7%8%5.4%2%0.72%
Mar 202633.8%22.6%15.1%12.4%8.3%5.6%1.7%0.61%
Apr 202630.5%24.9%16.7%11.1%9.2%5%1.8%0.67%
May 202629.8%24.3%16.3%13.3%8.9%4.9%1.8%0.65%
Jun 202626.2%26.2%17.6%11.7%9.6%5.3%2.9%0.57%
Jul 202625.6%25.6%17.2%14.1%9.4%5.2%2.3%0.69%
Aug 202624.7%24.7%16.6%16.6%9.1%5%2.7%0.66%
Sep 202628.3%23.1%18.9%12.7%8.5%5.7%2.1%0.62%

How has the Clorox and Lysol comparison changed over the last 12 months?

3 findings
  • Clorox was ahead of Lysol in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clorox’s share of searches among surface cleaner brands worldwide moved from 14.1% to 18.9%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Lysol’s share of searches among surface cleaner brands worldwide moved from 11.5% to 12.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for surface cleaner brands worldwide in September 2026?

2 changes
  1. In September 2026, Clorox gained share of searches among surface cleaner brands worldwide, from 16.6% to 18.9%.

  2. In September 2026, Lysol lost share of searches among surface cleaner brands worldwide, from 16.6% to 12.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clorox’s and Lysol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clorox

1 branded search term

  • clorox

Lysol

1 branded search term

  • lysol

How the Brand Demand Index is measured

Other head-to-heads among surface cleaner brands

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