Brandwave

Sugar:Which brands are most popular in search?

In August 2026, Silver Spoon was the most searched among sugar worldwide, with an estimated 201K branded searches and 60.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Silver Spoon60.9%
  2. Tate & Lyle24.6%
  3. Billington's6%
  4. Domino4.5%
  5. Sugar In The Raw3.7%
  6. C&H0.3%

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Share of SearchLeaderboard

Compare the sugar people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sugar worldwide, by month

Share of Search by month for Silver Spoon, Tate & Lyle, Billington's, Domino, Sugar In The Raw. The figures are in the table below the chart.

View monthly share of search table
MonthSilver SpoonTate & LyleBillington'sDominoSugar In The RawC&H
Oct 202556.7%28%5.6%5.1%4.2%0.37%
Nov 202560.2%24.4%5.9%5.4%3.6%0.39%
Dec 202560.2%24.4%5.9%5.4%3.6%0.39%
Jan 202659.8%24.2%5.9%5.4%4.4%0.39%
Feb 202659.5%24.1%7.2%5.4%3.6%0.3%
Mar 202660.9%24.6%6%4.5%3.7%0.3%
Apr 202660.9%24.6%6%4.5%3.7%0.3%
May 202657.3%28.3%5.6%4.2%4.2%0.29%
Jun 202648.5%35.7%5.8%4.3%5.3%0.38%
Jul 202660.7%24.6%6%4.5%3.7%0.57%
Aug 202660.9%24.6%6%4.5%3.7%0.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Silver Spoon

    60.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Tate & Lyle

    24.6%

    Held 2nd. 81.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Billington's

    6%

    Held 3rd. 19.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Domino

    4.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sugar In The Raw

    3.7%

    Held 5th. 12.1K estimated branded searches, -0.08% vs prior month. Share 0 points.

  6. 6.C&H

    0.3%

    Held 6th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among sugar worldwide?

In August 2026, Silver Spoon was the most searched among sugar worldwide, with an estimated 201K branded searches and 60.9% estimated Share of Search within this set. Tate & Lyle is in 2nd place, 36.3 percentage points behind at 24.6% Share of Search.

Global sugar, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Silver Spoon56.7% → 60.9%60.9%Aug 202648.5%Jun 20261st
Tate & Lyle28% → 24.6%35.7%Jun 202624.1%Feb 20262nd
Billington's5.6% → 6%7.2%Feb 20265.6%Oct 20253rd
Domino5.1% → 4.5%5.4%Nov 20254.2%May 20264th
Sugar In The Raw4.2% → 3.7%5.3%Jun 20263.6%Feb 20265th
C&H0.37% → 0.3%0.57%Jul 20260.29%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide increased from 56.7% to 60.9%.
  • Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide decreased from 28% to 24.6%.
  • Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide decreased from 5.1% to 4.5%.
  • Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide decreased from 4.2% to 3.7%.
  • Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide peaked at 60.9% in August 2026 and was lowest at 48.5% in June 2026.
  • Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide peaked at 35.7% in June 2026 and was lowest at 24.1% in February 2026.
  • Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide peaked at 7.2% in February 2026 and was lowest at 5.6% in October 2025.
  • Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide peaked at 5.4% in November 2025 and was lowest at 4.2% in May 2026.
  • Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide peaked at 5.3% in June 2026 and was lowest at 3.6% in February 2026.
  • Across the 11 months ending August 2026, Billington's and C&H held steady: their estimated Share of Search among sugar worldwide each moved less than 0.5 percentage points.

How did search popularity change for sugar worldwide in August 2026?

  1. Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  2. Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 99.3K to 81.3K in August 2026.

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