Brandwave

How popular isC&H in search?

In August 2026, there were an estimated 1K branded searches for C&H worldwide which is down 23.1% over the last 11 months. C&H holds 0.3% estimated Share of Search among sugar worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Silver Spoon60.9%
  2. Tate & Lyle24.6%
  3. Billington's6%
  4. Domino4.5%
  5. Sugar In The Raw3.7%
  6. C&H0.3%
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Which sugar compete with C&H?

C&H against sugar worldwide, by month

Share of Search by month for Silver Spoon, Tate & Lyle, Billington's, Domino, Sugar In The Raw, C&H. The figures are in the table below the chart.

View monthly share of search table
MonthSilver SpoonTate & LyleBillington'sDominoSugar In The RawC&H
Oct 202556.7%28%5.6%5.1%4.2%0.37%
Nov 202560.2%24.4%5.9%5.4%3.6%0.39%
Dec 202560.2%24.4%5.9%5.4%3.6%0.39%
Jan 202659.8%24.2%5.9%5.4%4.4%0.39%
Feb 202659.5%24.1%7.2%5.4%3.6%0.3%
Mar 202660.9%24.6%6%4.5%3.7%0.3%
Apr 202660.9%24.6%6%4.5%3.7%0.3%
May 202657.3%28.3%5.6%4.2%4.2%0.29%
Jun 202648.5%35.7%5.8%4.3%5.3%0.38%
Jul 202660.7%24.6%6%4.5%3.7%0.57%
Aug 202660.9%24.6%6%4.5%3.7%0.3%
Sep 2026——————
  1. Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. Held 2nd. 81.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. Held 3rd. 19.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Domino

    4.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 12.1K estimated branded searches, -0.08% vs prior month. Share 0 points.

  6. 6.C&H

    0.3%

    Held 6th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.

Compare search popularity between C&H and its closest rivals

How has branded search demand for C&H changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for C&H worldwide fell from 1.3K to 1K.
  • Across the 11 months ending August 2026, C&H’s estimated Share of Search among sugar worldwide held steady, from 0.37% to 0.3%.

How did search popularity change for sugar worldwide in August 2026?

  1. Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  2. Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 99.3K to 81.3K in August 2026.

How is C&H measured?

Brandwave collects information about searches that people make online using C&H’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • c and h sugar

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How the Brand Demand Index is measured

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Is C&H your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.