C&H vs Tate & Lyle:Which is searched more?
In August 2026, Tate & Lyle had more branded searches than C&H among sugar worldwide. Tate & Lyle was estimated to have 81.3K branded searches compared to C&H’s 1K, and held a 24.6% Share of Search versus C&H’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, C&H or Tate & Lyle?
Compare the sugar people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tate & Lyle, C&H. The figures are in the table below the chart.
View monthly share of search table
| Month | Tate & Lyle | C&H |
|---|---|---|
| Oct 2025 | 28% | 0.37% |
| Nov 2025 | 24.4% | 0.39% |
| Dec 2025 | 24.4% | 0.39% |
| Jan 2026 | 24.2% | 0.39% |
| Feb 2026 | 24.1% | 0.3% |
| Mar 2026 | 24.6% | 0.3% |
| Apr 2026 | 24.6% | 0.3% |
| May 2026 | 28.3% | 0.29% |
| Jun 2026 | 35.7% | 0.38% |
| Jul 2026 | 24.6% | 0.57% |
| Aug 2026 | 24.6% | 0.3% |
| Sep 2026 | — | — |
How has the C&H and Tate & Lyle comparison changed over the last 12 months?
3 findings
- Tate & Lyle was ahead of C&H in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, C&H’s estimated Share of Search among sugar worldwide moved from 0.37% to 0.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide moved from 28% to 24.6%, and its estimated monthly branded searches moved from 99.3K to 81.3K.
How did search popularity change for sugar worldwide in August 2026?
2 changes
Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 99.3K to 81.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using C&H’s and Tate & Lyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
C&H
1 branded search term
- c and h sugar
Tate & Lyle
3 branded search terms
- tate and lyle
- tate lyle
- tatelyle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.