Brandwave

How popular isTate & Lyle in search?

In August 2026, there were an estimated 27.1K branded searches for Tate & Lyle worldwide which is down 18.1% over the last 11 months. Tate & Lyle holds 10.3% estimated Share of Search among sugar worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Silver Spoon76.5%
  2. Tate & Lyle10.3%
  3. Domino5.6%
  4. Sugar In The Raw4.6%
  5. Billington's2.5%
  6. C&H0.38%
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Which sugar compete with Tate & Lyle?

Tate & Lyle against sugar worldwide, by month

Share of Search by month for Silver Spoon, Tate & Lyle, Domino, Sugar In The Raw, Billington's. The figures are in the table below the chart.

View monthly share of search table
MonthSilver SpoonTate & LyleDominoSugar In The RawBillington'sC&H
Oct 202573.1%12%6.6%5.4%2.4%0.47%
Nov 202575.5%10.2%6.8%4.5%2.5%0.49%
Dec 202575.5%10.2%6.8%4.5%2.5%0.49%
Jan 202674.7%10.1%6.7%5.5%2.5%0.48%
Feb 202675.2%10.1%6.8%4.5%3%0.37%
Mar 202676.5%10.3%5.6%4.6%2.5%0.38%
Apr 202676.5%10.3%5.6%4.6%2.5%0.38%
May 202674.1%12.2%5.5%5.5%2.4%0.37%
Jun 202667%16.4%6%7.3%2.7%0.53%
Jul 202676.3%10.3%5.6%4.6%2.5%0.72%
Aug 202676.5%10.3%5.6%4.6%2.5%0.38%
Sep 2026——————

  1. 1.Silver Spoon

    76.5%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Tate & Lyle

    10.3%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Domino

    5.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sugar In The Raw

    4.6%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Billington's

    2.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.C&H

    0.38%

    Held 6th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.

Compare search popularity between Tate & Lyle and its closest rivals

How has branded search demand for Tate & Lyle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tate & Lyle worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide decreased from 12% to 10.3%.
  • Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide peaked at 16.4% in June 2026 and was lowest at 10.1% in January 2026.

How did search popularity change for sugar worldwide in August 2026?

  1. Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  2. Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  3. Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Tate & Lyle measured?

Brandwave collects information about searches that people make online using Tate & Lyle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tate and lyle

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How the Brand Demand Index is measured

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