Billington's vs Silver Spoon:Which is more popular by branded search?
In August 2026, Silver Spoon had more branded searches than Billington's among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Billington's’ 6.6K, and held a 76.5% Share of Search versus Billington's’ 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billington's or Silver Spoon?
Compare the sugar people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silver Spoon, Billington's. The figures are in the table below the chart.
View monthly share of search table
| Month | Silver Spoon | Tate & Lyle | Domino | Sugar In The Raw | Billington's | C&H |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 12% | 6.6% | 5.4% | 2.4% | 0.47% |
| Nov 2025 | 75.5% | 10.2% | 6.8% | 4.5% | 2.5% | 0.49% |
| Dec 2025 | 75.5% | 10.2% | 6.8% | 4.5% | 2.5% | 0.49% |
| Jan 2026 | 74.7% | 10.1% | 6.7% | 5.5% | 2.5% | 0.48% |
| Feb 2026 | 75.2% | 10.1% | 6.8% | 4.5% | 3% | 0.37% |
| Mar 2026 | 76.5% | 10.3% | 5.6% | 4.6% | 2.5% | 0.38% |
| Apr 2026 | 76.5% | 10.3% | 5.6% | 4.6% | 2.5% | 0.38% |
| May 2026 | 74.1% | 12.2% | 5.5% | 5.5% | 2.4% | 0.37% |
| Jun 2026 | 67% | 16.4% | 6% | 7.3% | 2.7% | 0.53% |
| Jul 2026 | 76.3% | 10.3% | 5.6% | 4.6% | 2.5% | 0.72% |
| Aug 2026 | 76.5% | 10.3% | 5.6% | 4.6% | 2.5% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
How has the Billington's and Silver Spoon comparison changed over the last 12 months?
3 findings
- Silver Spoon was ahead of Billington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide moved from 73.1% to 76.5%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for sugar worldwide in August 2026?
0 changes
Neither Billington's nor Silver Spoon moved beyond provider rounding among sugar in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billington's’ and Silver Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billington's
1 branded search term
- billingtons sugar
Silver Spoon
1 branded search term
- silver spoon
Put your own brand in this comparison
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