Brandwave

How popular isSilver Spoon in search?

In August 2026, there were an estimated 201K branded searches for Silver Spoon worldwide which held steady over the last 11 months. Silver Spoon holds 76.5% estimated Share of Search among sugar worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Silver Spoon76.5%
  2. Tate & Lyle10.3%
  3. Domino5.6%
  4. Sugar In The Raw4.6%
  5. Billington's2.5%
  6. C&H0.38%
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Which sugar compete with Silver Spoon?

Silver Spoon against sugar worldwide, by month

Share of Search by month for Silver Spoon, Tate & Lyle, Domino, Sugar In The Raw, Billington's. The figures are in the table below the chart.

View monthly share of search table
MonthSilver SpoonTate & LyleDominoSugar In The RawBillington'sC&H
Oct 202573.1%12%6.6%5.4%2.4%0.47%
Nov 202575.5%10.2%6.8%4.5%2.5%0.49%
Dec 202575.5%10.2%6.8%4.5%2.5%0.49%
Jan 202674.7%10.1%6.7%5.5%2.5%0.48%
Feb 202675.2%10.1%6.8%4.5%3%0.37%
Mar 202676.5%10.3%5.6%4.6%2.5%0.38%
Apr 202676.5%10.3%5.6%4.6%2.5%0.38%
May 202674.1%12.2%5.5%5.5%2.4%0.37%
Jun 202667%16.4%6%7.3%2.7%0.53%
Jul 202676.3%10.3%5.6%4.6%2.5%0.72%
Aug 202676.5%10.3%5.6%4.6%2.5%0.38%
Sep 2026——————

  1. 1.Silver Spoon

    76.5%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Tate & Lyle

    10.3%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Domino

    5.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sugar In The Raw

    4.6%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Billington's

    2.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.C&H

    0.38%

    Held 6th. 1K estimated branded searches, -47.4% vs prior month. Share -0.3 points.

Compare search popularity between Silver Spoon and its closest rivals

How has branded search demand for Silver Spoon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Silver Spoon worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide increased from 73.1% to 76.5%.
  • Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide peaked at 76.5% in March 2026 and was lowest at 67% in June 2026.

How did search popularity change for sugar worldwide in August 2026?

  1. Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  2. Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  3. Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Silver Spoon measured?

Brandwave collects information about searches that people make online using Silver Spoon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • silver spoon

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How the Brand Demand Index is measured

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