Billington's vs Sugar In The Raw:Which is more popular by branded search?
In August 2026, Sugar In The Raw had more branded searches than Billington's among sugar worldwide. Sugar In The Raw was estimated to have 12.1K branded searches compared to Billington's’ 6.6K, and held a 4.6% Share of Search versus Billington's’ 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billington's or Sugar In The Raw?
Compare the sugar people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sugar In The Raw, Billington's. The figures are in the table below the chart.
View monthly share of search table
| Month | Silver Spoon | Tate & Lyle | Domino | Sugar In The Raw | Billington's | C&H |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 12% | 6.6% | 5.4% | 2.4% | 0.47% |
| Nov 2025 | 75.5% | 10.2% | 6.8% | 4.5% | 2.5% | 0.49% |
| Dec 2025 | 75.5% | 10.2% | 6.8% | 4.5% | 2.5% | 0.49% |
| Jan 2026 | 74.7% | 10.1% | 6.7% | 5.5% | 2.5% | 0.48% |
| Feb 2026 | 75.2% | 10.1% | 6.8% | 4.5% | 3% | 0.37% |
| Mar 2026 | 76.5% | 10.3% | 5.6% | 4.6% | 2.5% | 0.38% |
| Apr 2026 | 76.5% | 10.3% | 5.6% | 4.6% | 2.5% | 0.38% |
| May 2026 | 74.1% | 12.2% | 5.5% | 5.5% | 2.4% | 0.37% |
| Jun 2026 | 67% | 16.4% | 6% | 7.3% | 2.7% | 0.53% |
| Jul 2026 | 76.3% | 10.3% | 5.6% | 4.6% | 2.5% | 0.72% |
| Aug 2026 | 76.5% | 10.3% | 5.6% | 4.6% | 2.5% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
How has the Billington's and Sugar In The Raw comparison changed over the last 12 months?
3 findings
- Sugar In The Raw was ahead of Billington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide moved from 5.4% to 4.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for sugar worldwide in August 2026?
1 change
Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billington's’ and Sugar In The Raw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billington's
1 branded search term
- billingtons sugar
Sugar In The Raw
1 branded search term
- sugar in the raw
Put your own brand in this comparison
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