Billington's vs Domino:Which is searched more?
In August 2026, Billington's had more branded searches than Domino among sugar worldwide. Billington's was estimated to have 19.8K branded searches compared to Domino’s 14.8K, and held a 6% Share of Search versus Domino’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billington's or Domino?
Compare the sugar people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Billington's, Domino. The figures are in the table below the chart.
View monthly share of search table
| Month | Billington's | Domino |
|---|---|---|
| Oct 2025 | 5.6% | 5.1% |
| Nov 2025 | 5.9% | 5.4% |
| Dec 2025 | 5.9% | 5.4% |
| Jan 2026 | 5.9% | 5.4% |
| Feb 2026 | 7.2% | 5.4% |
| Mar 2026 | 6% | 4.5% |
| Apr 2026 | 6% | 4.5% |
| May 2026 | 5.6% | 4.2% |
| Jun 2026 | 5.8% | 4.3% |
| Jul 2026 | 6% | 4.5% |
| Aug 2026 | 6% | 4.5% |
| Sep 2026 | — | — |
How has the Billington's and Domino comparison changed over the last 12 months?
3 findings
- Billington's was ahead of Domino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 19.8K.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for sugar worldwide in August 2026?
1 change
Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billington's’ and Domino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billington's
3 branded search terms
- billington s
- billingtons
- billingtons sugar
Domino
1 branded search term
- domino sugar
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