Domino vs Sugar In The Raw:Which is searched more?
In August 2026, Domino had more branded searches than Sugar In The Raw among sugar worldwide. Domino was estimated to have 14.8K branded searches compared to Sugar In The Raw’s 12.1K, and held a 4.5% Share of Search versus Sugar In The Raw’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Domino or Sugar In The Raw?
Compare the sugar people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Domino, Sugar In The Raw. The figures are in the table below the chart.
View monthly share of search table
| Month | Domino | Sugar In The Raw |
|---|---|---|
| Oct 2025 | 5.1% | 4.2% |
| Nov 2025 | 5.4% | 3.6% |
| Dec 2025 | 5.4% | 3.6% |
| Jan 2026 | 5.4% | 4.4% |
| Feb 2026 | 5.4% | 3.6% |
| Mar 2026 | 4.5% | 3.7% |
| Apr 2026 | 4.5% | 3.7% |
| May 2026 | 4.2% | 4.2% |
| Jun 2026 | 4.3% | 5.3% |
| Jul 2026 | 4.5% | 3.7% |
| Aug 2026 | 4.5% | 3.7% |
| Sep 2026 | — | — |
How has the Domino and Sugar In The Raw comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sugar In The Raw took it in May 2026, Domino took it in July 2026.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for sugar worldwide in August 2026?
2 changes
Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Domino’s and Sugar In The Raw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Domino
1 branded search term
- domino sugar
Sugar In The Raw
2 branded search terms
- sugar in the raw
- sugarintheraw
Put your own brand in this comparison
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