Brandwave

Chevrolet vs Mazda:Which is more popular?

In September 2026, Mazda had more branded searches than Chevrolet among sports car brands worldwide. Mazda had about 3.4 million branded searches, while Chevrolet had 2.7 million. Mazda made up 9.8% of all sports car brand searches we track, and Chevrolet accounted for 8%. When we asked ChatGPT and Google AI Overviews about sports car brands, Chevrolet appeared in all five answers and Mazda in three. Chevrolet was mentioned before Mazda in four out of five answers.

Among sports car brands worldwide in September 2026

Who do people search for more?

Mazda, about 22% more searches than Chevrolet

Mazda 3.4M searchesChevrolet 2.7M searches

Who does AI mention more?

Chevrolet, mentioned in every answer we collected

Chevrolet in 5 of 5Mazda in 3 of 5

Who does AI recommend more?

Chevrolet, named ahead of Mazda in 4 of 5 answers

Chevrolet first in 4Mazda first in 1

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Top sports car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chevrolet appeared in all five answers. Mazda was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chevrolet was listed before Mazda in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Porsche1st
  2. Chevrolet2nd
  3. BMW3rd
  4. Ferrari4th
  5. Mazda5th
  6. Lamborghini6th
  7. Mclaren7th
  8. Aston Martin8th
  9. Lotus9th
  10. Nissan10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BMW5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porsche5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ferrari3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamborghini2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aston Martin2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mclaren2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nissan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Chevrolet or Mazda more popular in search?

This chart shows how often people search Google for Chevrolet and Mazda by name. Each line represents a brand's share of searches for all ten sports car brands we track, month by month, from English-language searches worldwide.

Chevrolet and Mazda among sports car brands worldwide, by month

Share of searches by month for Mazda, Chevrolet. The figures are in the table below the chart.

View monthly share of searches table
MonthBMWPorscheLamborghiniFerrariMazdaNissanChevroletAston MartinMclarenLotus
Oct 202526.8%14.8%12.1%9.9%8.1%9.9%8.1%4.4%5.4%0.73%
Nov 202524.9%16.7%11.1%9.1%9.1%9.1%9.1%4.1%6.1%0.67%
Dec 202524.9%16.7%11.2%9.1%9.1%9.1%9.1%5%5%0.67%
Jan 202627.9%15.4%10.3%8.4%10.3%10.3%8.4%4.6%3.8%0.62%
Feb 202626.7%14.6%11.9%9.8%9.8%9.8%8%5.3%3.6%0.59%
Mar 202628.1%15.5%10.4%8.5%8.5%10.4%8.5%5.7%3.8%0.62%
Apr 202625.1%16.8%11.2%9.2%9.2%9.2%9.2%5%4.1%0.83%
May 202624.6%16.5%11%11%9%9%9%4.9%4%0.99%
Jun 202626.6%14.6%11.9%9.8%9.8%9.8%8%4.4%4.4%0.88%
Jul 202627.8%15.2%10.2%8.3%10.2%10.2%8.3%4.6%4.6%0.75%
Aug 202626.1%14.3%11.7%9.6%9.6%9.6%9.6%5.2%3.5%0.86%
Sep 202626.7%14.6%11.9%9.8%9.8%9.8%8%4.4%4.4%0.72%

How has the Chevrolet and Mazda comparison changed over the last 12 months?

3 findings
  • Mazda was ahead of Chevrolet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chevrolet’s share of searches among sports car brands worldwide moved from 8.1% to 8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Mazda’s share of searches among sports car brands worldwide moved from 8.1% to 9.8%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for sports car brands worldwide in September 2026?

2 changes
  1. In September 2026, Chevrolet lost share of searches among sports car brands worldwide, from 9.6% to 8%.

  2. In September 2026, Mazda rose from 6th to 5th among sports car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chevrolet’s and Mazda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chevrolet

1 branded search term

  • chevrolet

Mazda

1 branded search term

  • mazda

How the Brand Demand Index is measured

Other head-to-heads among sports car brands

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