How popular isChevrolet in search?
In August 2026, there were an estimated 3.4M branded searches for Chevrolet worldwide which held steady over the last 11 months. Chevrolet holds 15.7% estimated Share of Search among pickup truck brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pickup truck brands compete with Chevrolet?
Share of Search by month for Toyota, Ford, Chevrolet, GMC, Isuzu, RAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Ford | Chevrolet | GMC | Isuzu | RAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Nov 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Dec 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Jan 2026 | 54.7% | 20.1% | 13.5% | 6% | 2.7% | 3% |
| Feb 2026 | 53.6% | 19.7% | 13.2% | 7.2% | 3.2% | 3% |
| Mar 2026 | 49.8% | 22.4% | 15% | 6.7% | 3% | 3% |
| Apr 2026 | 52.3% | 19.3% | 15.8% | 7.1% | 2.6% | 2.9% |
| May 2026 | 52.2% | 19.2% | 15.8% | 7.1% | 2.6% | 3.1% |
| Jun 2026 | 54.3% | 20% | 13.4% | 6% | 2.7% | 3.6% |
| Jul 2026 | 54.5% | 20.1% | 13.5% | 6% | 2.7% | 3.3% |
| Aug 2026 | 52% | 19.2% | 15.7% | 7% | 3.2% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 11.1M | 0% | -2.4 points | |
| 2, held 2nd | 19.2% | 4.1M | 0% | -0.9 points | |
| 3, held 3rd | 15.7% | 3.4M | +22.3% | +2.3 points | |
| 4, held 4th | 7% | 1.5M | +23% | +1 points | |
| 5, moved from 6th to 5th | 3.2% | 673K | +22.4% | +0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.9% | 614K | -8.2% | -0.4 pointsmoved from 5th to 6th |
1.
Toyota52%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Ford
19.2%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -0.9 points.
15.7%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.3 points.
4.
GMC7%
Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +1 points.
5.
Isuzu
3.2%
Moved from 6th to 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
6.
RAM2.9%
Moved from 5th to 6th. 614K estimated branded searches, -8.2% vs prior month. Share -0.4 points.
Compare search popularity between Chevrolet and its closest rivals
How has branded search demand for Chevrolet changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chevrolet worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide increased from 15.1% to 15.7%.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide peaked at 15.8% in April 2026 and was lowest at 13.2% in February 2026.
How did search popularity change for pickup truck brands worldwide in August 2026?
6 changes
In August 2026, Chevrolet gained estimated Share of Search among pickup truck brands worldwide, from 13.5% to 15.7%.
In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%.
In August 2026, Toyota lost estimated Share of Search among pickup truck brands worldwide, from 54.5% to 52%.
In August 2026, Ford lost estimated Share of Search among pickup truck brands worldwide, from 20.1% to 19.2%.
Isuzu’s estimated Share of Search among pickup truck brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.2% in August 2026.
In August 2026, RAM fell from 5th to 6th among pickup truck brands worldwide.
How is Chevrolet measured?
Brandwave collects information about searches that people make online using Chevrolet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chevrolet
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Is Chevrolet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.