Chevrolet vs GMC:Which is more popular by branded search?
In August 2026, Chevrolet had more branded searches than GMC among pickup truck brands worldwide. Chevrolet was estimated to have 3.4M branded searches compared to GMC’s 1.5M, and held a 15.7% Share of Search versus GMC’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chevrolet or GMC?
Compare the pickup truck brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chevrolet, GMC. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Ford | Chevrolet | GMC | Isuzu | RAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Nov 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Dec 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Jan 2026 | 54.7% | 20.1% | 13.5% | 6% | 2.7% | 3% |
| Feb 2026 | 53.6% | 19.7% | 13.2% | 7.2% | 3.2% | 3% |
| Mar 2026 | 49.8% | 22.4% | 15% | 6.7% | 3% | 3% |
| Apr 2026 | 52.3% | 19.3% | 15.8% | 7.1% | 2.6% | 2.9% |
| May 2026 | 52.2% | 19.2% | 15.8% | 7.1% | 2.6% | 3.1% |
| Jun 2026 | 54.3% | 20% | 13.4% | 6% | 2.7% | 3.6% |
| Jul 2026 | 54.5% | 20.1% | 13.5% | 6% | 2.7% | 3.3% |
| Aug 2026 | 52% | 19.2% | 15.7% | 7% | 3.2% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chevrolet and GMC comparison changed over the last 12 months?
3 findings
- Chevrolet was ahead of GMC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide moved from 15.1% to 15.7%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, GMC’s estimated Share of Search among pickup truck brands worldwide moved from 6.7% to 7%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for pickup truck brands worldwide in August 2026?
2 changes
In August 2026, Chevrolet gained estimated Share of Search among pickup truck brands worldwide, from 13.5% to 15.7%.
In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%.
How each brand is measured
Brandwave collects information about searches that people make online using Chevrolet’s and GMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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