Brandwave

Chevrolet vs Opel:Which is more popular?

In September 2026, Chevrolet had more branded searches than Opel among car brands worldwide. Chevrolet had about 2.7 million branded searches, while Opel had 1 million. Chevrolet made up 1.4% of all car brand searches we track, and Opel accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about car brands, Chevrolet appeared in one of the five answers and Opel in none.

Among car brands worldwide in September 2026

Who do people search for more?

Chevrolet, about 3 searches for every 1 for Opel

Chevrolet 2.7M searchesOpel 1M searches

Who does AI mention more?

Chevrolet, mentioned in 1 of 5 answers, Opel in 0

Chevrolet in 1 of 5Opel in 0 of 5

Follow Chevrolet vs Opel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chevrolet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Opel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +4 more
  10. Chevrolet13th
  11. +3 more
  12. Opel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chevrolet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Chevrolet or Opel more popular in search?

This chart shows how often people search Google for Chevrolet and Opel by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Chevrolet and Opel among car brands worldwide, by month

Share of searches by month for Chevrolet, Opel. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaChevroletOpel
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.6%0.59%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.7%0.63%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.8%0.65%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.6%0.59%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.5%0.67%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.6%0.74%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.7%0.62%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.7%0.62%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.5%0.56%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.5%0.56%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.8%0.53%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.4%0.53%

How has the Chevrolet and Opel comparison changed over the last 12 months?

3 findings
  • Chevrolet was ahead of Opel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chevrolet’s share of searches among car brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Opel’s share of searches among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Chevrolet fell from 14th to 19th among car brands worldwide.

  2. In September 2026, Opel fell from 51st to 52nd among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chevrolet’s and Opel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chevrolet

1 branded search term

  • chevrolet

Opel

1 branded search term

  • opel

How the Brand Demand Index is measured

Other head-to-heads among car brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.