Brandwave

Bose vs Panasonic:Which is more popular?

In September 2026, Panasonic had more branded searches than Bose among soundbar brands worldwide. Panasonic had about 823,000 branded searches, while Bose had 347,000. Panasonic made up 9.3% of all soundbar brand searches we track, and Bose accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about soundbar brands, Bose appeared in three of the four answers and Panasonic in none.

Among soundbar brands worldwide in September 2026

Who do people search for more?

Panasonic, about 2 searches for every 1 for Bose

Panasonic 823K searchesBose 347K searches

Who does AI mention more?

Bose, mentioned in 3 of 4 answers, Panasonic in 0

Bose in 3 of 4Panasonic in 0 of 4

Who does AI recommend more?

Bose, the only one of the two named

Bose first in 3Panasonic never named

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bose was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Panasonic did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. Sony3rd
  4. Bose4th
  5. JBL5th
  6. LG6th
  7. Vizio7th
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sonos3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bose3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vizio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Panasonic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about soundbar brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bose or Panasonic more popular in search?

This chart shows how often people search Google for Bose and Panasonic by name. Each line represents a brand's share of searches for all eight soundbar brands we track, month by month, from English-language searches worldwide.

Bose and Panasonic among soundbar brands worldwide, by month

Share of searches by month for Panasonic, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyPanasonicSonosBoseSamsungVizioLG
Oct 202542.1%31.1%10.3%8.4%4.6%1.9%1.4%0.28%
Nov 202546%29.2%7.7%9.4%4.5%1.7%1.3%0.25%
Dec 202547.8%29.8%7.7%7.7%4.5%1.4%1%0.21%
Jan 202643.5%33.7%8.9%7.3%3.5%1.6%1.2%0.24%
Feb 202638.2%33.8%13.3%7.3%3.5%2.3%1.2%0.3%
Mar 202639.4%33.1%10.7%8.8%3.9%2.3%1.4%0.29%
Apr 202647.5%28.8%11.3%6.2%3.2%1.7%1%0.25%
May 202644%29.5%11.6%7.8%4%1.7%1.1%0.26%
Jun 202645.5%30.5%9.9%6.6%4.2%1.8%1.3%0.27%
Jul 202642.8%34.3%9.3%6.2%3.9%2%1.2%0.25%
Aug 202643.3%33.5%8.9%7.3%3.7%1.9%1.2%0.24%
Sep 202641.7%34.4%9.3%7.6%3.9%1.7%1.2%0.2%

How has the Bose and Panasonic comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Bose in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bose’s share of searches among soundbar brands worldwide moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 367K to 347K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among soundbar brands worldwide moved from 10.3% to 9.3%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for soundbar brands worldwide in September 2026?

0 changes

Neither Bose nor Panasonic moved beyond provider rounding among soundbar brands in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bose’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bose

4 branded search terms

  • bluetooth speaker bose
  • bose soundbar
  • bose speaker
  • speaker bose

Panasonic

1 branded search term

  • panasonic

How the Brand Demand Index is measured

Other head-to-heads among soundbar brands

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