Helly Hansen vs Outdoor Research:Which is more popular?
In September 2026, Helly Hansen had more branded searches than Outdoor Research among snow pants brands worldwide. Helly Hansen had about 550,000 branded searches, while Outdoor Research had 74,000. Helly Hansen made up 5.2% of all snow pants brand searches we track, and Outdoor Research accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Helly Hansen and Outdoor Research each appeared in two of the five answers. Helly Hansen and Outdoor Research were each mentioned first in one of the two answers that named either.
Who do people search for more?
Helly Hansen, about 7 searches for every 1 for Outdoor Research
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helly Hansen and Outdoor Research were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helly Hansen and Outdoor Research were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
The North Face2nd
Arc'teryx3rd
Burton4th- Helly Hansen5th
Outdoor Research6th
Columbia7th
Volcom8th
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy?”
Asked ChatGPT
“What are the best snow pants brands?”
Asked ChatGPT
“What's the best snow pants brand for skiing?”
Searched Google, AI Overview
“waterproof snow pants”
Searched Google, AI Overview
“snowboard pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Helly Hansen or Outdoor Research more popular in search?
This chart shows how often people search Google for Helly Hansen and Outdoor Research by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Helly Hansen, Outdoor Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Helly Hansen and Outdoor Research comparison changed over the last 12 months?
3 findings
- Helly Hansen was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helly Hansen’s share of searches among snow pants brands worldwide moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among snow pants brands worldwide moved from 0.59% to 0.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Helly Hansen’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helly Hansen
1 branded search term
- hellyhansen
Outdoor Research
1 branded search term
- outdoor research
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