First Alert vs Google Nest:Which is searched more?
In September 2026, Google Nest had more branded searches than First Alert among smoke alarm brands worldwide. Google Nest was estimated to have 406K branded searches compared to First Alert’s 27.1K, and held a 24.6% Share of Search versus First Alert’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Alert or Google Nest?
Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, First Alert. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Google Nest | Quell | Kidde | First Alert | Clipsal |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 33.4% | 4.3% | 1.6% | 1.1% | 0.86% |
| Nov 2025 | 58.1% | 34.8% | 3.9% | 1.4% | 0.96% | 0.78% |
| Dec 2025 | 59.9% | 33% | 4% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 59.3% | 31.5% | 5.3% | 1.9% | 1.3% | 0.71% |
| Feb 2026 | 65.3% | 26.5% | 4.8% | 1.8% | 0.97% | 0.65% |
| Mar 2026 | 64.3% | 25.7% | 5.6% | 2% | 1.4% | 0.91% |
| Apr 2026 | 63.7% | 26.2% | 5.7% | 2.1% | 1.4% | 0.93% |
| May 2026 | 62.1% | 29.4% | 4.5% | 2% | 1.1% | 0.9% |
| Jun 2026 | 55.4% | 24.1% | 17.4% | 1.3% | 1.1% | 0.7% |
| Jul 2026 | 63.1% | 28.9% | 4.4% | 1.6% | 1.3% | 0.71% |
| Aug 2026 | 66.7% | 25% | 4.3% | 1.6% | 1.6% | 0.86% |
| Sep 2026 | 65.4% | 24.6% | 5.5% | 2% | 1.6% | 0.9% |
How has the First Alert and Google Nest comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of First Alert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide moved from 33.4% to 24.6%, and its estimated monthly branded searches moved from 705K to 406K.
How did search popularity change for smoke alarm brands worldwide in September 2026?
2 changes
First Alert’s estimated Share of Search among smoke alarm brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Other head-to-heads among smoke alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using First Alert’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Alert
1 branded search term
- first alert
Google Nest
4 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
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