Google Nest vs Kidde:Which is searched more?
In September 2026, Google Nest had more branded searches than Kidde among smoke alarm brands worldwide. Google Nest was estimated to have 406K branded searches compared to Kidde’s 33.1K, and held a 24.6% Share of Search versus Kidde’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest or Kidde?
Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Google Nest | Quell | Kidde | First Alert | Clipsal |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 33.5% | 4.3% | 1.6% | 1.1% | 0.86% |
| Nov 2025 | 58.1% | 34.9% | 3.9% | 1.4% | 0.96% | 0.78% |
| Dec 2025 | 59.9% | 33.1% | 4% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 59.2% | 31.6% | 5.3% | 1.9% | 1.3% | 0.71% |
| Feb 2026 | 65.2% | 26.5% | 4.8% | 1.8% | 0.97% | 0.65% |
| Mar 2026 | 64.3% | 25.8% | 5.6% | 2% | 1.4% | 0.92% |
| Apr 2026 | 63.7% | 26.2% | 5.7% | 2.1% | 1.4% | 0.93% |
| May 2026 | 62% | 29.5% | 4.5% | 2% | 1.1% | 0.9% |
| Jun 2026 | 55.3% | 24.2% | 17.4% | 1.3% | 1.1% | 0.7% |
| Jul 2026 | 63% | 29% | 4.4% | 1.6% | 1.3% | 0.71% |
| Aug 2026 | 66.7% | 25% | 4.3% | 1.6% | 1.6% | 0.86% |
| Sep 2026 | 65.4% | 24.6% | 5.5% | 2% | 1.6% | 0.9% |
How has the Google Nest and Kidde comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide moved from 33.5% to 24.6%, and its estimated monthly branded searches moved from 705K to 406K.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among smoke alarm brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for smoke alarm brands worldwide in September 2026?
2 changes
In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Other head-to-heads among smoke alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
4 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
Kidde
1 branded search term
- kidde
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