Quell vs Ring:Which is searched more?
In September 2026, Ring had more branded searches than Quell among smoke alarm brands worldwide. Ring was estimated to have 1.1M branded searches compared to Quell’s 90.5K, and held a 65.4% Share of Search versus Quell’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Quell or Ring?
Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ring, Quell. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Google Nest | Quell | Kidde | First Alert | Clipsal |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 33.5% | 4.3% | 1.6% | 1.1% | 0.86% |
| Nov 2025 | 58.1% | 34.9% | 3.9% | 1.4% | 0.96% | 0.78% |
| Dec 2025 | 59.9% | 33.1% | 4% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 59.2% | 31.6% | 5.3% | 1.9% | 1.3% | 0.71% |
| Feb 2026 | 65.2% | 26.5% | 4.8% | 1.8% | 0.97% | 0.65% |
| Mar 2026 | 64.3% | 25.8% | 5.6% | 2% | 1.4% | 0.92% |
| Apr 2026 | 63.7% | 26.2% | 5.7% | 2.1% | 1.4% | 0.93% |
| May 2026 | 62% | 29.5% | 4.5% | 2% | 1.1% | 0.9% |
| Jun 2026 | 55.3% | 24.2% | 17.4% | 1.3% | 1.1% | 0.7% |
| Jul 2026 | 63% | 29% | 4.4% | 1.6% | 1.3% | 0.71% |
| Aug 2026 | 66.7% | 25% | 4.3% | 1.6% | 1.6% | 0.86% |
| Sep 2026 | 65.4% | 24.6% | 5.5% | 2% | 1.6% | 0.9% |
How has the Quell and Ring comparison changed over the last 12 months?
3 findings
- Ring was ahead of Quell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide moved from 4.3% to 5.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among smoke alarm brands worldwide moved from 58.8% to 65.4%, and its estimated monthly branded searches moved from 1.2M to 1.1M.
How did search popularity change for smoke alarm brands worldwide in September 2026?
2 changes
In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 4.3% to 5.5%.
In September 2026, Ring lost estimated Share of Search among smoke alarm brands worldwide, from 66.7% to 65.4%.
Other head-to-heads among smoke alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using Quell’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.