Kidde vs Quell:Which is searched more?
In September 2026, Quell had more branded searches than Kidde among smoke alarm brands worldwide. Quell was estimated to have 90.5K branded searches compared to Kidde’s 33.1K, and held a 5.5% Share of Search versus Kidde’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kidde or Quell?
Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quell, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Google Nest | Quell | Kidde | First Alert | Clipsal |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 33.5% | 4.3% | 1.6% | 1.1% | 0.86% |
| Nov 2025 | 58.1% | 34.9% | 3.9% | 1.4% | 0.96% | 0.78% |
| Dec 2025 | 59.9% | 33.1% | 4% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 59.2% | 31.6% | 5.3% | 1.9% | 1.3% | 0.71% |
| Feb 2026 | 65.2% | 26.5% | 4.8% | 1.8% | 0.97% | 0.65% |
| Mar 2026 | 64.3% | 25.8% | 5.6% | 2% | 1.4% | 0.92% |
| Apr 2026 | 63.7% | 26.2% | 5.7% | 2.1% | 1.4% | 0.93% |
| May 2026 | 62% | 29.5% | 4.5% | 2% | 1.1% | 0.9% |
| Jun 2026 | 55.3% | 24.2% | 17.4% | 1.3% | 1.1% | 0.7% |
| Jul 2026 | 63% | 29% | 4.4% | 1.6% | 1.3% | 0.71% |
| Aug 2026 | 66.7% | 25% | 4.3% | 1.6% | 1.6% | 0.86% |
| Sep 2026 | 65.4% | 24.6% | 5.5% | 2% | 1.6% | 0.9% |
How has the Kidde and Quell comparison changed over the last 12 months?
3 findings
- Quell was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among smoke alarm brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide moved from 4.3% to 5.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for smoke alarm brands worldwide in September 2026?
2 changes
In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 4.3% to 5.5%.
In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.
Other head-to-heads among smoke alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using Kidde’s and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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