Brandwave

Datadog vs Microsoft Sentinel:Which is more popular?

In September 2026, Datadog had more branded searches than Microsoft Sentinel among SIEM platforms worldwide. Datadog had about 246,000 branded searches, while Microsoft Sentinel had 22,200. Datadog made up 47.2% of all SIEM platform searches we track, and Microsoft Sentinel accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about SIEM platforms, Microsoft Sentinel appeared in all five answers and Datadog in none.

Among SIEM platforms worldwide in September 2026

Who do people search for more?

Datadog, about 11 searches for every 1 for Microsoft Sentinel

Datadog 246K searchesMicrosoft Sentinel 22.2K searches

Who does AI mention more?

Microsoft Sentinel, mentioned in every answer we collected

Microsoft Sentinel in 5 of 5Datadog in 0 of 5

Who does AI recommend more?

Microsoft Sentinel, the only one of the two named

Microsoft Sentinel first in 5Datadog never named

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Top SIEM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Sentinel appeared in all five answers. Datadog did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Sentinel1st
  2. Splunk2nd
  3. Google Security Operations3rd
  4. Elastic4th
  5. CrowdStrike Falcon Next-Gen SIEM5th
  6. Wazuh6th
  7. Sumo Logic7th
  8. Datadog–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Sentinel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wazuh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elastic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Security Operations3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrowdStrike Falcon Next-Gen SIEM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datadog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SIEM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Datadog or Microsoft Sentinel more popular in search?

This chart shows how often people search Google for Datadog and Microsoft Sentinel by name. Each line represents a brand's share of searches for all eight SIEM platforms we track, month by month, from English-language searches worldwide.

Datadog and Microsoft Sentinel among SIEM platforms worldwide, by month

Share of searches by month for Datadog, Microsoft Sentinel. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkWazuhMicrosoft SentinelSumo LogicElasticGoogle Security OperationsCrowdStrike Falcon Next-Gen SIEM
Oct 202541.4%35.2%15.2%3.7%2.5%1.7%0.17%0.07%
Nov 202544.3%30.9%16.3%4%2.7%1.6%0.23%0.07%
Dec 202540%34.1%18%3.6%2.4%1.7%0.2%0.06%
Jan 202644.1%31%16.2%4%2.7%1.7%0.18%0.09%
Feb 202644.2%31.4%16.3%4%2.2%1.5%0.29%0.11%
Mar 202643.6%31.8%16%3.9%2.6%1.7%0.18%0.13%
Apr 202644.1%31.7%16.2%4%2.2%1.5%0.18%0.13%
May 202646.4%27.4%17.1%4.2%2.8%1.7%0.19%0.25%
Jun 202644.3%31.2%16.3%4%2.2%1.4%0.29%0.29%
Jul 202647%27.7%17.3%4.2%1.9%1.4%0.31%0.19%
Aug 202647.1%27.7%17.3%4.3%1.9%1.4%0.19%0.14%
Sep 202647.2%27.8%17.4%4.3%1.9%1.2%0.17%0.11%

How has the Datadog and Microsoft Sentinel comparison changed over the last 12 months?

3 findings
  • Datadog was ahead of Microsoft Sentinel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Datadog’s share of searches among SIEM platforms worldwide moved from 41.4% to 47.2%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Microsoft Sentinel’s share of searches among SIEM platforms worldwide moved from 3.7% to 4.3%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for SIEM platforms worldwide in September 2026?

1 change

  1. Datadog’s share of searches among SIEM platforms worldwide has gained ground for 3 months in a row, from 44.3% to 47.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Datadog’s and Microsoft Sentinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Datadog

1 branded search term

  • datadog

Microsoft Sentinel

2 branded search terms

  • microsoft sentinel
  • microsoftsentinel

How the Brand Demand Index is measured

Other head-to-heads among SIEM platforms

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