Shoe care brands:Which are most popular?
In September 2026, Crep Protect was the most searched shoe care brand worldwide, accounting for 48.1% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Jason Markk showed up in every answer. Jason Markk was recommended most often, coming first in one out of three responses that gave a list.
Crep ProtectShare of searches 48.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- AngelusShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Jason MarkkShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- SaphirShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
TarragoShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top shoe care brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jason Markk appeared every time. Jason Markk was recommended most often, coming first in one out of three answers that gave a list. Saphir was second, and Angelus was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jason Markk1st
- Saphir2nd
- Angelus3rd
- Crep Protect4th
- Tarrago5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jason Markk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Angelus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crep Protect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saphir2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarrago1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shoe care brands
5 answers
Asked ChatGPT
“Which shoe care brand should I buy?”
Asked ChatGPT
“What are the best shoe care brands?”
Asked ChatGPT
“What's the best shoe care brand for sneaker care?”
Searched Google, AI Overview
“best shoe cleaner”
Searched Google, AI Overview
“sneaker cleaning kit”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which shoe care brands do people search for most?
This chart shows how often people search Google for each shoe care brand by name. Each line represents a brand's share of searches for all five shoe care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crep Protect, Angelus, Jason Markk, Saphir, Tarrago. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crep Protect | Angelus | Jason Markk | Saphir | Tarrago |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 17.3% | 13.5% | 16.9% | 7.3% |
| Nov 2025 | 49.2% | 15.6% | 14.7% | 15.3% | 5.3% |
| Dec 2025 | 55.4% | 14.4% | 13.5% | 11.7% | 4.9% |
| Jan 2026 | 48.3% | 15.5% | 14.4% | 15.3% | 6.4% |
| Feb 2026 | 47% | 18% | 14% | 14.7% | 6.2% |
| Mar 2026 | 42.1% | 16.3% | 15.4% | 19.4% | 6.9% |
| Apr 2026 | 44% | 17.3% | 16.1% | 16.7% | 5.9% |
| May 2026 | 41.1% | 15.9% | 15% | 15.6% | 12.3% |
| Jun 2026 | 42.1% | 19.7% | 15.4% | 16% | 6.8% |
| Jul 2026 | 43.1% | 20.6% | 15.7% | 13.5% | 7% |
| Aug 2026 | 53.1% | 16.8% | 13% | 11.3% | 5.8% |
| Sep 2026 | 48.1% | 18.6% | 14.4% | 12.5% | 6.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 33.1K | -18.3% | -5 points | |
| 2, held 2nd | 18.6% | 12.8K | 0% | +1.8 points | |
| 3, held 3rd | 14.4% | 9.9K | 0% | +1.4 points | |
| 4, held 4th | 12.5% | 8.6K | 0% | +1.2 points | |
| 5, held 5th | 6.4% | 4.4K | 0% | +0.6 points |
48.1%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5 points.
2.Angelus
18.6%
Held 2nd. 12.8K estimated branded searches, 0% vs prior month. Share +1.8 points.
14.4%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.Saphir
12.5%
Held 4th. 8.6K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Tarrago6.4%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
Which brand is most popular in search among shoe care brands worldwide?
5 brands
In September 2026, Crep Protect was the most searched among shoe care brands worldwide, with an estimated 33.1K branded searches, 48.1% of all searches for the five we track. Angelus is in 2nd place, 29.5 percentage points behind at 18.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Crep Protect | 45% → 48.1% | 55.4%Dec 2025 | 41.1%May 2026 | 1st |
| Angelus | 17.3% → 18.6% | 20.6%Jul 2026 | 14.4%Dec 2025 | 2nd |
| Jason Markk | 13.5% → 14.4% | 16.1%Apr 2026 | 13%Aug 2026 | 4th → 3rd |
| Saphir | 16.9% → 12.5% | 19.4%Mar 2026 | 11.3%Aug 2026 | 3rd → 4th |
| Tarrago | 7.3% → 6.4% | 12.3%May 2026 | 4.9%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Crep Protect’s share of searches among shoe care brands worldwide increased from 45% to 48.1%.
- Across the 12 months ending September 2026, Angelus’ share of searches among shoe care brands worldwide increased from 17.3% to 18.6%.
- Across the 12 months ending September 2026, Jason Markk’s share of searches among shoe care brands worldwide increased from 13.5% to 14.4%.
- Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide decreased from 16.9% to 12.5%.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide decreased from 7.3% to 6.4%.
- Across the 12 months ending September 2026, Crep Protect’s share of searches among shoe care brands worldwide peaked at 55.4% in December 2025 and was lowest at 41.1% in May 2026.
- Across the 12 months ending September 2026, Angelus’ share of searches among shoe care brands worldwide peaked at 20.6% in July 2026 and was lowest at 14.4% in December 2025.
- Across the 12 months ending September 2026, Jason Markk’s share of searches among shoe care brands worldwide peaked at 16.1% in April 2026 and was lowest at 13% in August 2026.
- Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide peaked at 19.4% in March 2026 and was lowest at 11.3% in August 2026.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide peaked at 12.3% in May 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Jason Markk rose from 4th to 3rd among shoe care brands worldwide.
- Across the 12 months ending September 2026, Saphir fell from 3rd to 4th among shoe care brands worldwide.
How did search popularity change for shoe care brands worldwide in September 2026?
5 changes
In September 2026, Angelus gained share of searches among shoe care brands worldwide, from 16.8% to 18.6%.
In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%.
In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%.
In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.
In September 2026, Crep Protect lost share of searches among shoe care brands worldwide, from 53.1% to 48.1%.
Compare popularity between leading brands
- Crep Protect vs Angelus: compare popularity
- Crep Protect vs Jason Markk: compare popularity
- Crep Protect vs Saphir: compare popularity
- Crep Protect vs Tarrago: compare popularity
- Angelus vs Jason Markk: compare popularity
- Angelus vs Saphir: compare popularity
- Angelus vs Tarrago: compare popularity
- Jason Markk vs Saphir: compare popularity
- Jason Markk vs Tarrago: compare popularity
- Saphir vs Tarrago: compare popularity
- Compare any of these brands
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