Brandwave

How popular isTarrago in search?

In September 2026, people searched for Tarrago by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 6.4% of all global shoe care brand searches, placing Tarrago fifth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Crep Protect48.1%
  2. Angelus18.6%
  3. Jason Markk14.4%
  4. Saphir12.5%
  5. Tarrago6.4%
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Which shoe care brands compete with Tarrago?

Tarrago against shoe care brands worldwide, by month

Share of searches by month for Crep Protect, Angelus, Jason Markk, Saphir, Tarrago. The figures are in the table below the chart.

View monthly share of searches table
MonthCrep ProtectAngelusJason MarkkSaphirTarrago
Oct 202545%17.3%13.5%16.9%7.3%
Nov 202549.2%15.6%14.7%15.3%5.3%
Dec 202555.4%14.4%13.5%11.7%4.9%
Jan 202648.3%15.5%14.4%15.3%6.4%
Feb 202647%18%14%14.7%6.2%
Mar 202642.1%16.3%15.4%19.4%6.9%
Apr 202644%17.3%16.1%16.7%5.9%
May 202641.1%15.9%15%15.6%12.3%
Jun 202642.1%19.7%15.4%16%6.8%
Jul 202643.1%20.6%15.7%13.5%7%
Aug 202653.1%16.8%13%11.3%5.8%
Sep 202648.1%18.6%14.4%12.5%6.4%

  1. 1.Crep Protect

    48.1%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Angelus

    18.6%

    Held 2nd. 12.8K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Jason Markk

    14.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Saphir

    12.5%

    Held 4th. 8.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Tarrago

    6.4%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between Tarrago and its closest rivals

Every comparison with Tarrago

4 comparisons

How has branded search demand for Tarrago changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tarrago worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide decreased from 7.3% to 6.4%.
  • Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide peaked at 12.3% in May 2026 and was lowest at 4.9% in December 2025.

How did search popularity change for shoe care brands worldwide in September 2026?

5 changes

  1. In September 2026, Angelus gained share of searches among shoe care brands worldwide, from 16.8% to 18.6%.

  2. In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%.

  3. In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%.

  4. In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.

  5. In September 2026, Crep Protect lost share of searches among shoe care brands worldwide, from 53.1% to 48.1%.

How are Tarrago’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tarrago’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tarrago

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How the Brand Demand Index is measured

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