Saphir vs Tarrago:Which is searched more?
In September 2026, Saphir had more branded searches than Tarrago among shoe care brands worldwide. Saphir had about 8,580 branded searches, while Tarrago had 4,400. Saphir made up 12.5% of all shoe care brand searches we track, and Tarrago accounted for 6.4%. These are worldwide searches for English-language branded terms.
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Is Saphir or Tarrago more popular in search?
Compare the shoe care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Saphir, Tarrago. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crep Protect | Angelus | Jason Markk | Saphir | Tarrago |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 17.3% | 13.5% | 16.9% | 7.3% |
| Nov 2025 | 49.2% | 15.6% | 14.7% | 15.3% | 5.3% |
| Dec 2025 | 55.4% | 14.4% | 13.5% | 11.7% | 4.9% |
| Jan 2026 | 48.3% | 15.5% | 14.4% | 15.3% | 6.4% |
| Feb 2026 | 47% | 18% | 14% | 14.7% | 6.2% |
| Mar 2026 | 42.1% | 16.3% | 15.4% | 19.4% | 6.9% |
| Apr 2026 | 44% | 17.3% | 16.1% | 16.7% | 5.9% |
| May 2026 | 41.1% | 15.9% | 15% | 15.6% | 12.3% |
| Jun 2026 | 42.1% | 19.7% | 15.4% | 16% | 6.8% |
| Jul 2026 | 43.1% | 20.6% | 15.7% | 13.5% | 7% |
| Aug 2026 | 53.1% | 16.8% | 13% | 11.3% | 5.8% |
| Sep 2026 | 48.1% | 18.6% | 14.4% | 12.5% | 6.4% |
How has the Saphir and Tarrago comparison changed over the last 12 months?
3 findings
- Saphir was ahead of Tarrago in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide moved from 16.9% to 12.5%, and its estimated monthly branded searches moved from 15.2K to 8.6K.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for shoe care brands worldwide in September 2026?
2 changes
In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%.
In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Saphir’s and Tarrago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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