Brandwave

How popular isSaphir?

In September 2026, people searched for Saphir by name about 8,580 times worldwide, a 43.5% decrease from the previous year. These searches made up 12.5% of all global shoe care brand searches, placing Saphir fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about shoe care brands, Saphir appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Saphir is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. Crep ProtectShare of searches 48.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. AngelusShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Jason MarkkShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SaphirShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. TarragoShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top shoe care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saphir was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Saphir is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jason Markk1st
  2. Saphir2nd
  3. Angelus3rd
  4. Crep Protect4th
  5. Tarrago5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jason Markk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Angelus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crep Protect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saphir2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarrago1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shoe care brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shoe care brands compete with Saphir?

Saphir against shoe care brands worldwide, by month

Share of searches by month for Crep Protect, Angelus, Jason Markk, Saphir, Tarrago. The figures are in the table below the chart.

View monthly share of searches table
MonthCrep ProtectAngelusJason MarkkSaphirTarrago
Oct 202545%17.3%13.5%16.9%7.3%
Nov 202549.2%15.6%14.7%15.3%5.3%
Dec 202555.4%14.4%13.5%11.7%4.9%
Jan 202648.3%15.5%14.4%15.3%6.4%
Feb 202647%18%14%14.7%6.2%
Mar 202642.1%16.3%15.4%19.4%6.9%
Apr 202644%17.3%16.1%16.7%5.9%
May 202641.1%15.9%15%15.6%12.3%
Jun 202642.1%19.7%15.4%16%6.8%
Jul 202643.1%20.6%15.7%13.5%7%
Aug 202653.1%16.8%13%11.3%5.8%
Sep 202648.1%18.6%14.4%12.5%6.4%

  1. 1.Crep Protect

    48.1%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Angelus

    18.6%

    Held 2nd. 12.8K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Jason Markk

    14.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Saphir

    12.5%

    Held 4th. 8.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Tarrago

    6.4%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Saphir and its closest rivals

Every comparison with Saphir

4 comparisons

How has branded search demand for Saphir changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saphir worldwide fell from 15.2K to 8.6K.
  • Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide decreased from 16.9% to 12.5%.
  • Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide peaked at 19.4% in March 2026 and was lowest at 11.3% in August 2026.
  • Across the 12 months ending September 2026, Saphir fell from 3rd to 4th among shoe care brands worldwide.

How did search popularity change for shoe care brands worldwide in September 2026?

5 changes

  1. In September 2026, Angelus gained share of searches among shoe care brands worldwide, from 16.8% to 18.6%.

  2. In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%.

  3. In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%.

  4. In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.

  5. In September 2026, Crep Protect lost share of searches among shoe care brands worldwide, from 53.1% to 48.1%.

How are Saphir’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Saphir’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saphir shoe care
  • saphir shoe polish

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