Jason Markk vs Saphir:Which is more popular?

Name: Jason Markk vs Saphir: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Jason Markk had more branded searches than Saphir among shoe care brands worldwide. Jason Markk had about 9,900 branded searches, while Saphir had 8,580. Jason Markk made up 14.4% of all shoe care brand searches we track, and Saphir accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about shoe care brands, Jason Markk appeared in all five answers and Saphir in two. Saphir was mentioned before Jason Markk in two out of three answers.

Among shoe care brands worldwide in September 2026

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Top shoe care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jason Markk appeared in all five answers. Saphir was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Saphir was listed before Jason Markk in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Jason Markk	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Angelus	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Crep Protect	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Saphir	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tarrago	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Jason Markk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Angelus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crep Protect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saphir2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tarrago1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shoe care brands

5 answers

Asked ChatGPT
“Which shoe care brand should I buy?”
1. 1Saphir
2. 2Angelus
3. 3Jason Markk
Asked ChatGPT
“What are the best shoe care brands?”
1. 1Saphir
2. 2Jason Markk
3. 3Tarrago
4. 4Angelus
5. 5Crep Protect
Asked ChatGPT
“What's the best shoe care brand for sneaker care?”
1. 1Jason Markk
2. 2Crep Protect
Searched Google, AI Overview
“best shoe cleaner”
1. 1Jason Markk
2. 2Angelus
Searched Google, AI Overview
“sneaker cleaning kit”

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jason Markk or Saphir more popular in search?

This chart shows how often people search Google for Jason Markk and Saphir by name. Each line represents a brand's share of searches for all five shoe care brands we track, month by month, from English-language searches worldwide.

Jason Markk and Saphir among shoe care brands worldwide, by month

Month	Crep Protect	Angelus	Jason Markk	Saphir	Tarrago
Oct 2025	45%	17.3%	13.5%	16.9%	7.3%
Nov 2025	49.2%	15.6%	14.7%	15.3%	5.3%
Dec 2025	55.4%	14.4%	13.5%	11.7%	4.9%
Jan 2026	48.3%	15.5%	14.4%	15.3%	6.4%
Feb 2026	47%	18%	14%	14.7%	6.2%
Mar 2026	42.1%	16.3%	15.4%	19.4%	6.9%
Apr 2026	44%	17.3%	16.1%	16.7%	5.9%
May 2026	41.1%	15.9%	15%	15.6%	12.3%
Jun 2026	42.1%	19.7%	15.4%	16%	6.8%
Jul 2026	43.1%	20.6%	15.7%	13.5%	7%
Aug 2026	53.1%	16.8%	13%	11.3%	5.8%
Sep 2026	48.1%	18.6%	14.4%	12.5%	6.4%

How has the Jason Markk and Saphir comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 12 months ending September 2026: Jason Markk took it in December 2025, Saphir took it in January 2026, Jason Markk took it in July 2026.
Across the 12 months ending September 2026, Jason Markk’s share of searches among shoe care brands worldwide moved from 13.5% to 14.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide moved from 16.9% to 12.5%, and its estimated monthly branded searches moved from 15.2K to 8.6K.

How did search popularity change for shoe care brands worldwide in September 2026?

2 changes

In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%.
In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jason Markk’s and Saphir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.