Angelus vs Tarrago:Which is more popular?
In September 2026, Angelus had more branded searches than Tarrago among shoe care brands worldwide. Angelus had about 12,800 branded searches, while Tarrago had 4,400. Angelus made up 18.6% of all shoe care brand searches we track, and Tarrago accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about shoe care brands, Angelus appeared in four of the five answers and Tarrago in one. Angelus and Tarrago were each mentioned first in one of the two answers that named either.
Who do people search for more?
Angelus, about 3 searches for every 1 for Tarrago
Who does AI mention more?
Angelus, mentioned in 4 of 5 answers, Tarrago in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top shoe care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Angelus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tarrago was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Angelus and Tarrago were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jason Markk1st- Saphir2nd
- Angelus3rd
Crep Protect4th
Tarrago5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jason Markk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Angelus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crep Protect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saphir2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarrago1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shoe care brands
5 answers
Asked ChatGPT
“Which shoe care brand should I buy?”
Asked ChatGPT
“What are the best shoe care brands?”
Asked ChatGPT
“What's the best shoe care brand for sneaker care?”
Searched Google, AI Overview
“best shoe cleaner”
Searched Google, AI Overview
“sneaker cleaning kit”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Angelus or Tarrago more popular in search?
This chart shows how often people search Google for Angelus and Tarrago by name. Each line represents a brand's share of searches for all five shoe care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Angelus, Tarrago. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crep Protect | Angelus | Jason Markk | Saphir | Tarrago |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 17.3% | 13.5% | 16.9% | 7.3% |
| Nov 2025 | 49.2% | 15.6% | 14.7% | 15.3% | 5.3% |
| Dec 2025 | 55.4% | 14.4% | 13.5% | 11.7% | 4.9% |
| Jan 2026 | 48.3% | 15.5% | 14.4% | 15.3% | 6.4% |
| Feb 2026 | 47% | 18% | 14% | 14.7% | 6.2% |
| Mar 2026 | 42.1% | 16.3% | 15.4% | 19.4% | 6.9% |
| Apr 2026 | 44% | 17.3% | 16.1% | 16.7% | 5.9% |
| May 2026 | 41.1% | 15.9% | 15% | 15.6% | 12.3% |
| Jun 2026 | 42.1% | 19.7% | 15.4% | 16% | 6.8% |
| Jul 2026 | 43.1% | 20.6% | 15.7% | 13.5% | 7% |
| Aug 2026 | 53.1% | 16.8% | 13% | 11.3% | 5.8% |
| Sep 2026 | 48.1% | 18.6% | 14.4% | 12.5% | 6.4% |
How has the Angelus and Tarrago comparison changed over the last 12 months?
3 findings
- Angelus was ahead of Tarrago in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Angelus’ share of searches among shoe care brands worldwide moved from 17.3% to 18.6%, and its estimated monthly branded searches moved from 15.5K to 12.8K.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for shoe care brands worldwide in September 2026?
2 changes
In September 2026, Angelus gained share of searches among shoe care brands worldwide, from 16.8% to 18.6%.
In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Angelus’ and Tarrago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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