Jason Markk vs Tarrago:Which is more popular?
In September 2026, Jason Markk had more branded searches than Tarrago among shoe care brands worldwide. Jason Markk had about 9,900 branded searches, while Tarrago had 4,400. Jason Markk made up 14.4% of all shoe care brand searches we track, and Tarrago accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about shoe care brands, Jason Markk appeared in all five answers and Tarrago in one. Jason Markk was mentioned before Tarrago in every answer.
Who do people search for more?
Jason Markk, about 2 searches for every 1 for Tarrago
Who does AI mention more?
Jason Markk, mentioned in every answer we collected
Who does AI recommend more?
Jason Markk, named ahead of Tarrago in every answer
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Top shoe care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jason Markk appeared in all five answers. Tarrago was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jason Markk was listed before Tarrago in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jason Markk1st
- Saphir2nd
- Angelus3rd
Crep Protect4th
Tarrago5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jason Markk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Angelus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crep Protect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saphir2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarrago1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shoe care brands
5 answers
Asked ChatGPT
“Which shoe care brand should I buy?”
Asked ChatGPT
“What are the best shoe care brands?”
Asked ChatGPT
“What's the best shoe care brand for sneaker care?”
Searched Google, AI Overview
“best shoe cleaner”
Searched Google, AI Overview
“sneaker cleaning kit”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Jason Markk or Tarrago more popular in search?
This chart shows how often people search Google for Jason Markk and Tarrago by name. Each line represents a brand's share of searches for all five shoe care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jason Markk, Tarrago. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crep Protect | Angelus | Jason Markk | Saphir | Tarrago |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 17.3% | 13.5% | 16.9% | 7.3% |
| Nov 2025 | 49.2% | 15.6% | 14.7% | 15.3% | 5.3% |
| Dec 2025 | 55.4% | 14.4% | 13.5% | 11.7% | 4.9% |
| Jan 2026 | 48.3% | 15.5% | 14.4% | 15.3% | 6.4% |
| Feb 2026 | 47% | 18% | 14% | 14.7% | 6.2% |
| Mar 2026 | 42.1% | 16.3% | 15.4% | 19.4% | 6.9% |
| Apr 2026 | 44% | 17.3% | 16.1% | 16.7% | 5.9% |
| May 2026 | 41.1% | 15.9% | 15% | 15.6% | 12.3% |
| Jun 2026 | 42.1% | 19.7% | 15.4% | 16% | 6.8% |
| Jul 2026 | 43.1% | 20.6% | 15.7% | 13.5% | 7% |
| Aug 2026 | 53.1% | 16.8% | 13% | 11.3% | 5.8% |
| Sep 2026 | 48.1% | 18.6% | 14.4% | 12.5% | 6.4% |
How has the Jason Markk and Tarrago comparison changed over the last 12 months?
3 findings
- Jason Markk was ahead of Tarrago in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jason Markk’s share of searches among shoe care brands worldwide moved from 13.5% to 14.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for shoe care brands worldwide in September 2026?
2 changes
In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%.
In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jason Markk’s and Tarrago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jason Markk
1 branded search term
- jason markk
Tarrago
1 branded search term
- tarrago
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