Brandwave

Google Keyword Planner vs Google Search Console:Which is more popular?

In September 2026, Google Search Console had more branded searches than Google Keyword Planner among SEO tools worldwide. Google Search Console had about 4.1 million branded searches, while Google Keyword Planner had 356,000. Google Search Console made up 68.1% of all SEO tool searches we track, and Google Keyword Planner accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about SEO tools, Google Search Console appeared in four of the five answers and Google Keyword Planner in two. Google Search Console was mentioned before Google Keyword Planner in four out of five answers.

Among SEO tools worldwide in September 2026

Who do people search for more?

Google Search Console, about 11 searches for every 1 for Google Keyword Planner

Google Search Console 4.1M searchesGoogle Keyword Planner 356K searches

Who does AI mention more?

Google Search Console, mentioned in 4 of 5 answers, Google Keyword Planner in 2

Google Search Console in 4 of 5Google Keyword Planner in 2 of 5

Who does AI recommend more?

Google Search Console, named ahead of Google Keyword Planner in 4 of 5 answers

Google Search Console first in 4Google Keyword Planner first in 1

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Search Console was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Keyword Planner was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Google Search Console was listed before Google Keyword Planner in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Google Search Console3rd
  4. Screaming Frog4th
  5. SE Ranking5th
  6. Google Keyword Planner6th
  7. AnswerThePublic7th
  8. Mangools8th
  9. Moz Pro9th
  10. Ubersuggest10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Search Console4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keyword Planner2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AnswerThePublic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubersuggest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Keyword Planner or Google Search Console more popular in search?

This chart shows how often people search Google for Google Keyword Planner and Google Search Console by name. Each line represents a brand's share of searches for all 11 SEO tools we track, month by month, from English-language searches worldwide.

Google Keyword Planner and Google Search Console among SEO tools worldwide, by month

Share of searches by month for Google Search Console, Google Keyword Planner. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Search ConsoleSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicScreaming FrogSE RankingMangoolsSerpstatMoz Pro
Oct 202554.2%16.6%8.6%9%4.9%3.3%1.5%1.5%0.3%0.2%0.06%
Nov 202555.4%17.1%7.7%7.5%5%4.1%1.5%1.2%0.3%0.2%0.05%
Dec 202560.8%15.3%6.9%5.6%4.5%3.7%1.6%1.1%0.33%0.15%0.05%
Jan 202662.3%12.8%6.6%6.9%4.6%3.7%1.4%1.1%0.34%0.15%0.05%
Feb 202658%14.6%7.5%7.9%4.3%4.3%1.6%1.3%0.32%0.17%0.07%
Mar 202654.2%24.2%5.8%6.2%4%2.7%1.5%0.98%0.25%0.16%0.06%
Apr 202660%16.1%6.4%6.7%4.4%3.6%1.3%1.1%0.27%0.15%0.05%
May 202662.3%13.4%6.6%6.9%3.7%3.1%1.4%2%0.28%0.15%0.06%
Jun 202668.3%12.5%5.6%5.1%3.4%2.8%1.2%0.83%0.2%0.11%0.04%
Jul 202668.5%12.1%6.9%5.1%2.8%2.3%1.2%0.83%0.2%0.09%0.04%
Aug 202669.4%12.4%5.7%5.1%2.8%2.3%1.3%0.69%0.21%0.09%0.03%
Sep 202668.1%14%5.9%5%2.8%1.8%1.2%0.82%0.2%0.09%0.03%

How has the Google Keyword Planner and Google Search Console comparison changed over the last 12 months?

3 findings

How did search popularity change for SEO tools worldwide in September 2026?

2 changes

  1. In September 2026, Google Search Console lost share of searches among SEO tools worldwide, from 69.4% to 68.1%.

  2. Estimated monthly branded searches for Google Keyword Planner worldwide fell 18.3% over 12 measured months, from 436K to 356K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Keyword Planner’s and Google Search Console’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Keyword Planner

2 branded search terms

  • google keyword planner
  • keyword planner

Google Search Console

1 branded search term

  • google search console

How the Brand Demand Index is measured

Other head-to-heads among SEO tools

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