Brandwave

Ahrefs vs AnswerThePublic:Which is more popular?

In September 2026, Ahrefs had more branded searches than AnswerThePublic among SEO tools worldwide. Ahrefs had about 302,000 branded searches, while AnswerThePublic had 110,000. Ahrefs made up 16.4% of all SEO tool searches we track, and AnswerThePublic accounted for 6%. When we asked ChatGPT and Google AI Overviews about SEO tools, Ahrefs appeared in all five answers and AnswerThePublic in two. Ahrefs was mentioned before AnswerThePublic in every answer.

Among SEO tools worldwide in September 2026

Who do people search for more?

Ahrefs, about 3 searches for every 1 for AnswerThePublic

Ahrefs 302K searchesAnswerThePublic 110K searches

Who does AI mention more?

Ahrefs, mentioned in every answer we collected

Ahrefs in 5 of 5AnswerThePublic in 2 of 5

Who does AI recommend more?

Ahrefs, named ahead of AnswerThePublic in every answer

Ahrefs first in 5AnswerThePublic never first

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ahrefs appeared in all five answers. AnswerThePublic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ahrefs was listed before AnswerThePublic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Google Keyword Planner5th
  6. AnswerThePublic6th
  7. Moz Pro7th
  8. Mangools8th
  9. Ubersuggest9th
  10. Serpstat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keyword Planner2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AnswerThePublic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubersuggest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serpstat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ahrefs or AnswerThePublic more popular in search?

This chart shows how often people search Google for Ahrefs and AnswerThePublic by name. Each line represents a brand's share of searches for all ten SEO tools we track, month by month, from English-language searches worldwide.

Ahrefs and AnswerThePublic among SEO tools worldwide, by month

Share of searches by month for Ahrefs, AnswerThePublic. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicSE RankingMangoolsSerpstatMoz ProScreaming Frog
Oct 202537.4%19.4%20.3%11%7.4%3.3%0.67%0.44%0.13%<0.01%
Nov 202539.6%17.8%17.5%11.5%9.4%2.8%0.7%0.46%0.11%<0.01%
Dec 202540.8%18.4%14.8%11.9%9.7%2.9%0.89%0.39%0.14%<0.01%
Jan 202635.2%18.2%19.1%12.6%10.3%3.1%0.94%0.42%0.15%<0.01%
Feb 202636.2%18.7%19.5%10.6%10.5%3.2%0.79%0.42%0.17%<0.01%
Mar 202654.6%13%14.1%9%6%2.2%0.55%0.36%0.13%<0.01%
Apr 202641.5%16.5%17.3%11.4%9.3%2.8%0.7%0.38%0.14%<0.01%
May 202637%18.2%19.1%10.3%8.4%5.6%0.77%0.42%0.15%<0.01%
Jun 202640.9%18.4%16.7%11%9%2.7%0.67%0.36%0.13%<0.01%
Jul 202639.9%22.7%17%9.1%7.5%2.7%0.67%0.3%0.13%<0.01%
Aug 202642.3%19.4%17.5%9.5%7.8%2.3%0.7%0.31%0.11%<0.01%
Sep 202645.5%19.3%16.4%9%6%2.7%0.66%0.29%0.09%<0.01%

How has the Ahrefs and AnswerThePublic comparison changed over the last 12 months?

3 findings
  • Ahrefs was ahead of AnswerThePublic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO tools worldwide moved from 20.3% to 16.4%, and its estimated monthly branded searches moved from 455K to 302K.
  • Across the 12 months ending September 2026, AnswerThePublic’s share of searches among SEO tools worldwide moved from 7.4% to 6%, and its estimated monthly branded searches moved from 165K to 110K.

How did search popularity change for SEO tools worldwide in September 2026?

2 changes

  1. In September 2026, AnswerThePublic lost share of searches among SEO tools worldwide, from 7.8% to 6%.

  2. In September 2026, Ahrefs lost share of searches among SEO tools worldwide, from 17.5% to 16.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ahrefs’ and AnswerThePublic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ahrefs

2 branded search terms

  • ahrefs
  • ahrefs seo tools

AnswerThePublic

1 branded search term

  • answerthepublic

How the Brand Demand Index is measured

Other head-to-heads among SEO tools

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