Aveeno vs Cetaphil:Which is searched more?
In September 2026, Cetaphil had more branded searches than Aveeno among sensitive skin brands worldwide. Cetaphil was estimated to have 2M branded searches compared to Aveeno’s 336K, and held a 32.1% Share of Search versus Aveeno’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Cetaphil?
Compare the sensitive skin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | Aveeno | Dermalogica |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 33.7% | 27% | 4.9% | 3.6% |
| Nov 2025 | 31% | 30.6% | 29% | 4.7% | 4.8% |
| Dec 2025 | 29.3% | 32.1% | 30.2% | 5.2% | 3.3% |
| Jan 2026 | 31.1% | 31% | 29.2% | 4.8% | 3.9% |
| Feb 2026 | 29% | 31.9% | 31.3% | 4.4% | 3.4% |
| Mar 2026 | 27.6% | 29.5% | 34.6% | 4.5% | 3.8% |
| Apr 2026 | 27.7% | 29.8% | 34.8% | 4.6% | 3.1% |
| May 2026 | 25.9% | 30.4% | 36.2% | 4.3% | 3.2% |
| Jun 2026 | 27.9% | 32% | 32% | 4.6% | 3.5% |
| Jul 2026 | 29.4% | 31.6% | 31.5% | 4.7% | 2.8% |
| Aug 2026 | 29% | 31.8% | 31.1% | 4.7% | 3.4% |
| Sep 2026 | 32.1% | 30% | 28.7% | 5.3% | 3.9% |
How has the Aveeno and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among sensitive skin brands worldwide moved from 4.9% to 5.3%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among sensitive skin brands worldwide moved from 30.7% to 32.1%, and its estimated monthly branded searches moved from 2.1M to 2M.
How did search popularity change for sensitive skin brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among sensitive skin brands worldwide, with 32.1% estimated Share of Search.
In September 2026, Aveeno gained estimated Share of Search among sensitive skin brands worldwide, from 4.7% to 5.3%.
Other head-to-heads among sensitive skin brands
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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