Bosch vs Mirka:Which is more popular?
In September 2026, Bosch had more branded searches than Mirka among sander brands worldwide. Bosch had about 172,000 branded searches, while Mirka had 33,100. Bosch made up 6.2% of all sander brand searches we track, and Mirka accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sander brands, Bosch appeared in four of the five answers and Mirka in two. Bosch was mentioned before Mirka in every answer that named either.
Who do people search for more?
Bosch, about 5 searches for every 1 for Mirka
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Mirka in 2
Who does AI recommend more?
Bosch, named ahead of Mirka in 3 of 3 answers
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Top sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mirka was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Mirka in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sander brands
5 answers
Asked ChatGPT
“Which sander brand should I buy?”
Asked ChatGPT
“What are the best sander brands?”
Asked ChatGPT
“What's the best sander brand for woodworking projects?”
Searched Google, AI Overview
“orbital sander”
Searched Google, AI Overview
“random orbital sander”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Mirka more popular in search?
This chart shows how often people search Google for Bosch and Mirka by name. Each line represents a brand's share of searches for all six sander brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bosch, Mirka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Bosch | Mirka |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 20.6% | 19.6% | 9.2% | 6.4% | 1.2% |
| Nov 2025 | 38.8% | 22.3% | 24.9% | 8.2% | 4.7% | 1.1% |
| Dec 2025 | 36.9% | 25.6% | 23.4% | 7.7% | 5.3% | 1% |
| Jan 2026 | 35.1% | 24% | 24.5% | 8.8% | 6.1% | 1.4% |
| Feb 2026 | 36.7% | 25.7% | 21.3% | 9.4% | 5.4% | 1.5% |
| Mar 2026 | 37.1% | 21.5% | 25% | 9.6% | 5.5% | 1.3% |
| Apr 2026 | 33.9% | 23.2% | 27% | 8.5% | 6% | 1.4% |
| May 2026 | 33.6% | 22.8% | 28.4% | 8.3% | 5.8% | 1.1% |
| Jun 2026 | 33.2% | 22.5% | 29.2% | 8.2% | 5.7% | 1.1% |
| Jul 2026 | 32.7% | 22.1% | 28.8% | 8.1% | 6.9% | 1.3% |
| Aug 2026 | 35.2% | 23.8% | 25.3% | 7.1% | 7.4% | 1.2% |
| Sep 2026 | 36% | 24.1% | 23.7% | 8.8% | 6.2% | 1.2% |
How has the Bosch and Mirka comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Mirka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among sander brands worldwide moved from 6.4% to 6.2%, and its estimated monthly branded searches moved from 208K to 172K.
- Across the 12 months ending September 2026, Mirka’s share of searches among sander brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for sander brands worldwide in September 2026?
3 changes
In September 2026, Festool overtook Bosch to rank 4th among sander brands worldwide, with 8.8% of the searches.
In September 2026, Bosch lost share of searches among sander brands worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Mirka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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