DeWalt vs Festool:Which is searched more?
In August 2026, DeWalt had more branded searches than Festool among sander brands worldwide. DeWalt was estimated to have 673K branded searches compared to Festool’s 201K, and held a 27.4% Share of Search versus Festool’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Festool?
Compare the sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Festool |
|---|---|---|
| Oct 2025 | 22.8% | 10.2% |
| Nov 2025 | 25.8% | 9.4% |
| Dec 2025 | 29.5% | 8.8% |
| Jan 2026 | 27.3% | 10% |
| Feb 2026 | 28.8% | 10.5% |
| Mar 2026 | 23.9% | 10.7% |
| Apr 2026 | 26% | 9.5% |
| May 2026 | 26% | 9.5% |
| Jun 2026 | 26% | 9.5% |
| Jul 2026 | 25.7% | 9.4% |
| Aug 2026 | 27.4% | 8.2% |
| Sep 2026 | — | — |
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide moved from 22.8% to 27.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide moved from 10.2% to 8.2%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for sander brands worldwide in August 2026?
2 changes
In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%.
In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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