Cognism vs LinkedIn Sales Navigator:Which is more popular?
In September 2026, LinkedIn Sales Navigator had more branded searches than Cognism among sales intelligence platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Cognism had 27,100. LinkedIn Sales Navigator made up 13.5% of all sales intelligence platform searches we track, and Cognism accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about sales intelligence platforms, LinkedIn Sales Navigator appeared in all five answers and Cognism in four. LinkedIn Sales Navigator was mentioned before Cognism in four out of five answers.
Who do people search for more?
LinkedIn Sales Navigator, about 5 searches for every 1 for Cognism
Who does AI mention more?
LinkedIn Sales Navigator, mentioned in every answer we collected
Who does AI recommend more?
LinkedIn Sales Navigator, named ahead of Cognism in 4 of 5 answers
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Top sales intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Cognism was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Sales Navigator was listed before Cognism in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cognism4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lusha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sales intelligence platforms
5 answers
Asked ChatGPT
“Which sales intelligence platform should I use?”
Asked ChatGPT
“What are the best sales intelligence platforms?”
Asked ChatGPT
“What's the best sales intelligence platform for a sales team?”
Searched Google, AI Overview
“sales intelligence platform”
Searched Google, AI Overview
“sales prospecting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cognism or LinkedIn Sales Navigator more popular in search?
This chart shows how often people search Google for Cognism and LinkedIn Sales Navigator by name. Each line represents a brand's share of searches for all seven sales intelligence platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for LinkedIn Sales Navigator, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | LinkedIn Sales Navigator | 6sense | Cognism | Clay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 25.4% | 20.8% | 17% | 13.9% | 4.2% | 0.37% |
| Nov 2025 | 23.7% | 22.5% | 22.5% | 15% | 12.3% | 3.7% | 0.41% |
| Dec 2025 | 21.8% | 25.3% | 20.7% | 15.2% | 13.8% | 2.8% | 0.38% |
| Jan 2026 | 21.8% | 25.4% | 20.7% | 16.9% | 11.3% | 3.4% | 0.42% |
| Feb 2026 | 22.3% | 25.9% | 21.1% | 17.3% | 9.5% | 3.5% | 0.39% |
| Mar 2026 | 27.9% | 26.7% | 17.8% | 14.6% | 9.7% | 2.9% | 0.39% |
| Apr 2026 | 31.9% | 25.2% | 16.8% | 13.8% | 9.2% | 2.8% | 0.37% |
| May 2026 | 29.8% | 23.4% | 19.1% | 14.3% | 10.4% | 2.6% | 0.44% |
| Jun 2026 | 26.1% | 24.8% | 20.3% | 16.6% | 9.1% | 2.7% | 0.42% |
| Jul 2026 | 25.9% | 24.6% | 20.1% | 15.1% | 11% | 2.7% | 0.46% |
| Aug 2026 | 28.9% | 22.4% | 18.4% | 15% | 12.3% | 2.5% | 0.49% |
| Sep 2026 | 31.7% | 20.3% | 20.2% | 13.5% | 11.1% | 2.7% | 0.4% |
How has the Cognism and LinkedIn Sales Navigator comparison changed over the last 12 months?
3 findings
- LinkedIn Sales Navigator was ahead of Cognism in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cognism’s share of searches among sales intelligence platforms worldwide moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide moved from 17% to 13.5%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for sales intelligence platforms worldwide in September 2026?
2 changes
In September 2026, LinkedIn Sales Navigator lost share of searches among sales intelligence platforms worldwide, from 15% to 13.5%.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cognism’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cognism
2 branded search terms
- cognism
- cognism sales intelligence
LinkedIn Sales Navigator
2 branded search terms
- linkedin sales navigator
- sales navigator
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