Apollo vs LinkedIn Sales Navigator:Which is more popular?
In September 2026, Apollo had more branded searches than LinkedIn Sales Navigator among sales intelligence platforms worldwide. Apollo had about 315,000 branded searches, while LinkedIn Sales Navigator had 135,000. Apollo made up 31.7% of all sales intelligence platform searches we track, and LinkedIn Sales Navigator accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about sales intelligence platforms, both Apollo and LinkedIn Sales Navigator appeared in all five answers. Apollo was mentioned before LinkedIn Sales Navigator in every answer.
Who do people search for more?
Apollo, about 2 searches for every 1 for LinkedIn Sales Navigator
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Apollo, named ahead of LinkedIn Sales Navigator in every answer
Follow Apollo vs LinkedIn Sales Navigator and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sales intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Apollo and LinkedIn Sales Navigator showed up in all five answers. Apollo was listed before LinkedIn Sales Navigator in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cognism4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lusha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sales intelligence platforms
5 answers
Asked ChatGPT
“Which sales intelligence platform should I use?”
Asked ChatGPT
“What are the best sales intelligence platforms?”
Asked ChatGPT
“What's the best sales intelligence platform for a sales team?”
Searched Google, AI Overview
“sales intelligence platform”
Searched Google, AI Overview
“sales prospecting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apollo or LinkedIn Sales Navigator more popular in search?
This chart shows how often people search Google for Apollo and LinkedIn Sales Navigator by name. Each line represents a brand's share of searches for all seven sales intelligence platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Apollo, LinkedIn Sales Navigator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | LinkedIn Sales Navigator | 6sense | Cognism | Clay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 25.4% | 20.8% | 17% | 13.9% | 4.2% | 0.37% |
| Nov 2025 | 23.7% | 22.5% | 22.5% | 15% | 12.3% | 3.7% | 0.41% |
| Dec 2025 | 21.8% | 25.3% | 20.7% | 15.2% | 13.8% | 2.8% | 0.38% |
| Jan 2026 | 21.8% | 25.4% | 20.7% | 16.9% | 11.3% | 3.4% | 0.42% |
| Feb 2026 | 22.3% | 25.9% | 21.1% | 17.3% | 9.5% | 3.5% | 0.39% |
| Mar 2026 | 27.9% | 26.7% | 17.8% | 14.6% | 9.7% | 2.9% | 0.39% |
| Apr 2026 | 31.9% | 25.2% | 16.8% | 13.8% | 9.2% | 2.8% | 0.37% |
| May 2026 | 29.8% | 23.4% | 19.1% | 14.3% | 10.4% | 2.6% | 0.44% |
| Jun 2026 | 26.1% | 24.8% | 20.3% | 16.6% | 9.1% | 2.7% | 0.42% |
| Jul 2026 | 25.9% | 24.6% | 20.1% | 15.1% | 11% | 2.7% | 0.46% |
| Aug 2026 | 28.9% | 22.4% | 18.4% | 15% | 12.3% | 2.5% | 0.49% |
| Sep 2026 | 31.7% | 20.3% | 20.2% | 13.5% | 11.1% | 2.7% | 0.4% |
How has the Apollo and LinkedIn Sales Navigator comparison changed over the last 12 months?
3 findings
- Apollo was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apollo’s share of searches among sales intelligence platforms worldwide moved from 18.3% to 31.7%, and its estimated monthly branded searches moved from 178K to 315K.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide moved from 17% to 13.5%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for sales intelligence platforms worldwide in September 2026?
2 changes
In September 2026, Apollo gained share of searches among sales intelligence platforms worldwide, from 28.9% to 31.7%.
In September 2026, LinkedIn Sales Navigator lost share of searches among sales intelligence platforms worldwide, from 15% to 13.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Apollo’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apollo
10 branded search terms
- apollo extension chrome
- apollo io app
- apollo io crm
- apollo io email
- apollo io extension
- Apollo.io
- apollo.io sales intelligence
- app apollo io
- appapollo io
- io apollo
LinkedIn Sales Navigator
2 branded search terms
- linkedin sales navigator
- sales navigator
Other head-to-heads among sales intelligence platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.