Lusha vs ZoomInfo:Which is more popular by branded search?
In August 2026, ZoomInfo had more branded searches than Lusha among sales intelligence platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to Lusha’s 166K, and held a 22.4% Share of Search versus Lusha’s 18.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lusha or ZoomInfo?
Compare the platforms that find and enrich sales leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Lusha. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Cognism | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 29.4% | 23.9% | 4.9% | 0.28% |
| Nov 2025 | 48.9% | 23.6% | 23.3% | 3.9% | 0.28% |
| Dec 2025 | 46.9% | 27.5% | 22.3% | 3.1% | 0.25% |
| Jan 2026 | 46.6% | 27.4% | 22.1% | 3.7% | 0.26% |
| Feb 2026 | 46.5% | 27.5% | 22.1% | 3.7% | 0.26% |
| Mar 2026 | 53.8% | 25.9% | 17.2% | 2.9% | 0.2% |
| Apr 2026 | 58.4% | 23.3% | 15.5% | 2.6% | 0.18% |
| May 2026 | 56.6% | 22.5% | 18.2% | 2.5% | 0.22% |
| Jun 2026 | 51.9% | 25% | 20.2% | 2.8% | 0.19% |
| Jul 2026 | 51.9% | 24.9% | 20.2% | 2.8% | 0.19% |
| Aug 2026 | 56.7% | 22.4% | 18.2% | 2.5% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Lusha and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Lusha in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among sales intelligence platforms worldwide moved from 23.9% to 18.2%, and its estimated monthly branded searches moved from 205K to 166K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among sales intelligence platforms worldwide moved from 29.4% to 22.4%, and its estimated monthly branded searches moved from 251K to 204K.
How did search popularity change for sales intelligence platforms worldwide in August 2026?
2 changes
In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%.
In August 2026, Lusha lost estimated Share of Search among sales intelligence platforms worldwide, from 20.2% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Lusha’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.